[JPL] MSN to Stream New Orleans Jazz Fest
mft at mftjazz.com
Thu Apr 13 22:13:02 EDT 2006
MSN to Stream New Orleans Jazz Fest
MSN recently announced plans to stream live and on-demand coverage of
the New Orleans Jazz and Heritage Festival, being held in the Big Easy
on the consecutive weekends of April 28-30 and May 5-7. The company
apparently beat out a number of other portal sites interested in
broadcasting the event.
Among the many big name performers scheduled for the festival are Dave
Matthews Band, Jimmy Buffet, Paul Simon, Bob Dylan, Fats Domino, and Ani
DiFranco. MSN plans to only cover a number of center-stage, “anchor”
performances, as the event spans a big area of the city and includes
many lesser-known acts.
The festival, which has been a part of New Orleans’ cultural heritage
since the 1970’s, is especially important and attention-grabbing this
year because it will help revitalize the city’s devastated economy and
tourism in the wake of last year’s hurricanes.
This plan is part of an ongoing expansion of MSN’s entertainment
coverage and sponsorship offerings for advertisers. The top-three portal
streamed video of the Live 8 concert last July, as well as the “Jam
Rock” Bob Marley festival held this past February.
Though they plan to incorporate some of their advertising partners into
their exclusive sponsorship of the event, MSN had no specific brands to
mention at time of press.
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