[JPL] MSN to Stream New Orleans Jazz Fest

MFT Jazz mft at mftjazz.com
Thu Apr 13 22:13:02 EDT 2006

      MSN to Stream New Orleans Jazz Fest

MSN recently announced plans to stream live and on-demand coverage of 
the New Orleans Jazz and Heritage Festival, being held in the Big Easy 
on the consecutive weekends of April 28-30 and May 5-7. The company 
apparently beat out a number of other portal sites interested in 
broadcasting the event.

Among the many big name performers scheduled for the festival are Dave 
Matthews Band, Jimmy Buffet, Paul Simon, Bob Dylan, Fats Domino, and Ani 
DiFranco. MSN plans to only cover a number of center-stage, “anchor” 
performances, as the event spans a big area of the city and includes 
many lesser-known acts.

The festival, which has been a part of New Orleans’ cultural heritage 
since the 1970’s, is especially important and attention-grabbing this 
year because it will help revitalize the city’s devastated economy and 
tourism in the wake of last year’s hurricanes.

This plan is part of an ongoing expansion of MSN’s entertainment 
coverage and sponsorship offerings for advertisers. The top-three portal 
streamed video of the Live 8 concert last July, as well as the “Jam 
Rock” Bob Marley festival held this past February.

Though they plan to incorporate some of their advertising partners into 
their exclusive sponsorship of the event, MSN had no specific brands to 
mention at time of press.


*Russ Neff
/My Favorite Things/
**http://www.mftjazz.com* <http://www.mftjazz.com/>

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