Jim Wilke jwilke123 at comcast.net
Mon Apr 24 18:33:48 EDT 2006

Right, Ed.  That's the classic "bipolar" radio listening pattern which 
has been consistent since tv displaced radio as the primary source of 
home entertainment and a larger workforce outside the home.  Morning 
and afternoon drivetime have been the highest listening times on 
virtually all radio and the highest revenue producing periods since the 
50s.  To have a higher than average listenership outside these times 
just means you have a larger percentage of a smaller available audience.

Also, although I have a distaste for background music, I would think 
most people would find soft jazz less distracting than talk shows while 
at work unless they're engaged in repetitive, mechanical tasks.


On Friday, April 21, 2006, at 08:22  PM, EdBride at aol.com wrote:
> Much as I understand (and buy some of) your argument, the above  
> doesn't take
> heed of the fact that these shows are "drive time" shows. After  
> Morning
> Edition, people are at work...listenership drops, no matter what's on  
> the air.
> After ATC, they're home for dinner, radio's off. Same result: 
> listening  drops.
> Statistically, the above is bovine-based fertilizer.
> Ed

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