jwilke123 at comcast.net
Mon Apr 24 18:33:48 EDT 2006
Right, Ed. That's the classic "bipolar" radio listening pattern which
has been consistent since tv displaced radio as the primary source of
home entertainment and a larger workforce outside the home. Morning
and afternoon drivetime have been the highest listening times on
virtually all radio and the highest revenue producing periods since the
50s. To have a higher than average listenership outside these times
just means you have a larger percentage of a smaller available audience.
Also, although I have a distaste for background music, I would think
most people would find soft jazz less distracting than talk shows while
at work unless they're engaged in repetitive, mechanical tasks.
On Friday, April 21, 2006, at 08:22 PM, EdBride at aol.com wrote:
> Much as I understand (and buy some of) your argument, the above
> doesn't take
> heed of the fact that these shows are "drive time" shows. After
> Edition, people are at work...listenership drops, no matter what's on
> the air.
> After ATC, they're home for dinner, radio's off. Same result:
> listening drops.
> Statistically, the above is bovine-based fertilizer.
More information about the jazzproglist