[JPL] Recent Radio Articles

Jean from FMC jean at futureofmusic.org
Mon Jul 10 15:52:26 EDT 2006

Greetings all.  A couple articles came across my desk last week that I
thought you may find interesting.  The first is a conversation with
researchers George Bailey and David Giovanni from the Audience 2010 project
about how loyalty has been slipping in public radio.  The second looks at
the effects of new formats such as peer to peer file sharing on traditional
Jean Cook

When listeners step out on pubradio, even a little disloyalty can hurt

Survey Probes Impact of New Formats on Traditional Radio

Terrestrial radio is being bombarded with a variety of alternatives, though
the game is still early. Assessing the terrain, Bridge Ratings has just
released survey results detailing how new media channels are impacting
traditional broadcast listener levels. Overall, satellite and internet feeds
tended to reduce the amount of time people spend with terrestrial radio,
with 35 percent of satellite radio subscribers and 55 percent of internet
streamers tuning in to traditional broadcasts less frequently. But other
formats were complementary. According to the survey, 51 percent of P2P file
traders and 42 percent of MP3 downloaders responded that their on-line
consumption habits caused them to spend more time listening to terrestrial

Newer formats may still be evolving, though their impact is definitely being
felt by terrestrial formats. "For the first time," notes the Bridge report,
"we are seeing the impact of digital media use on traditional radio."
Breaking down its findings by format, Bridge observed that talk radio
listeners generally regard podcasts as "an excellent complement to the
terrestrial version" of their favorite radio show. Additionally, alternative
format listeners tend to use broadcast radio programming as a filter to
determine what music to search out and download online. These last cases
indicate, at least to some extent, that broadcast channels can help to
promote and influence on-line content consumption habits. The results also
indicate that broadcast radio faces the stiffest competition from newer
channels, like internet and satellite radio, whose predominantly linear
programming formats closely resemble that of their terrestrial cousin.

Story by news analyst Joseph Clark.

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