[JPL] Fundraiser Info

Jae Sinnett jaejazz at yahoo.com
Tue Oct 17 12:19:37 EDT 2006


That's intriguing Blaise about your "power hour." Interesting idea. I guess it's like giving them an option to listening to the station pledge all day. I don't know many that enjoy hearing us pledge but the ironic thing is that they won't contribute unless we do it. It's a gutsy call for sure but it's apparently working for you. Our market size I think is 25 or 26...which includes Norfolk, VA Beach, Hampton, Portsmouth, Newport News, Williamsburg, Suffolk and Chesapeake. Because we are all so close some wanted to rename the area "Hampton Roads." 
   
  We also don't have jazz during the day....with the exception of Sunday afternoons. My Sunday show runs from 1pm-5pm and this past Sunday I raised $18,150 which was a record. Truly. It was the first day of pledging for me and our drive runs two weeks. The previous record was this past spring at $15,000 and before that it was $10,600 for Sundays. I was concerned because my show was shortened an hour on Sunday a couple months ago. This was done to basically allow me more time to start preparing production on two other shows that will start next year. One radio and one TV. My weeknight show runs Monday through Thursday evening from 9pm-1am and last night I raised $3,000. Obviously a radical difference from Sunday. This was one of the reasons I wanted to see how others were doing in terms of averages .....during different times. 
   
  It's interesting because for years ....at least at our station.....there was a belief that you couldn't raise money on Sundays. I had to beg to get them to let me pledge on Sunday afternoons. I'm not totally sure why these figures are so different - outside of the time of day - but the research is interesting.....Sundays my audience is about 65-70 percent women between 30-65. The weeknights about 80 percent male. It's almost the exact opposite. This was as of about three years ago. The ethnic makeup is also interesting to me in that almost 85 percent of the listeners are white and even in saying this...my show has the largest percentage of African American listeners. 
   
  I say that because it is jazz but the bigger issue here and the more complex one is that I also think this happens as a result of the perception African Americans have of public radio. I'm personally still doing research on this because it's obvious African Americans aren't listening to us at the level I would like to see. Wow...ya know. What if we could get 20-40 percent more of this audience to tune in? Obviously jazz alone isn't doing it or certain news programs like "News and Notes." This is another piece of info I would like to see from different markets. This played a major part in my thinking about producing "The Soul Music Chronicles" next year......to help increase the AA audience base for public radio....at least in our market. I believe from this perspective we can get these listeners with a show like this and then have a base to spread the bigger public radio message....consequently increasing our audience. 
   
  Jae Sinnett
  WHRV FM
  Norfolk Virginia     

Blaise Lantana <blaise.lantana at riomail.maricopa.edu> wrote:
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We are in a major market here in Phoenix metro.
We raise about $1500 an hour for jazz, give or take, but this is only at
night from 7 to 10pm since we don't have jazz during prime time.
What about you?

Morning Edition has raised $60,000 during what we call the power hour, where
we tell our listeners to call between 7 and 8 am and that will be the only
hour of fundraising that day.
It works great, and the rest of the day we do regular programming. 

We get close to $400,000 for the four day four hour drive.

Blaise Lantana
Music Director
KJZZ Phoenix
91.5 Fm
KJZZ.org


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This week's sponsor:  Russ Kassoff - ''SOMEWHERE'' (2006) - RHK JAZZ 

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The Jazz Programmers Mailing List is a free service provided by JazzWeek.
For more information visit us at http://www.jazzweek.com/jpl
To become a sponsor contact Devon Murphy 
at devon at jazzweek.com or 866-453-6401 x3.

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I'm curious what stations usually average for four hours of jazz programming
during the drives weeknights....weekends.....and weekdays. I realize this
would be different - depending on market size but if anyone would be
interested in sharing this info I would greatly appreciate it. If you would
like to respond to me off list........ jaejazz at yahoo.com. Thanks, 

Jae Sinnett




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This week's sponsor:  Russ Kassoff - ''SOMEWHERE'' (2006) - RHK JAZZ 

-------------------------------------------

''It goes without saying that FRANK SINATRA could have enlisted the services
of any accompanist he wanted. The fact that he chose RUSS KASSOFF speaks
volumes about Kassoff’s unequivocal artistry, which is splendidly showcased
on SOMEWHERE'' (Jack Bowers-AAJ).  After almost 40 years as a professional
musician, KASSOFF's first album as a leader features his serene beauty,
intriguing style, and vivid concepts as an outstanding composer and gifted
improviser. With MARTIN WIND (bass) and TIM HORNER (drums), ''SOMEWHERE is
vibrant, compelling, and destined to become an essential component of
collections that favor jazz trios'' (Paula Edelstein-AMG).  ''Performed with
class and a fine touch'' (Marion McPartland), ''SOMEWHERE is a masterpiece''
(Bucky Pizzarelli). ''I loved the Kassoff CD. It's a beautiful
recording. Russ is a hell of a good piano player.'' (Dave McKenna)
 
WITH A NEW RESPECT FOR THE MEANING OF ''4TH QUARTER'' 
FROM A RADIO PROGRAMMER'S PERSPECTIVE,
YOUR EMBRACE AND PERSONAL ACKNOWLEDGMENT OF ''SOMEWHERE'' DO ME GREAT HONOR.
Sincerely, Russ.
 
Available on-line:  www.cdbaby.com/kassoff and at Tower Records - Lincoln
Center, NY
 
FOR FALL ITINERARY,  UPDATED BIO, PRESS RELEASE, PHOTOS and more, please
visit www.russkassoff.com/somewhere
 
For more information, interviews, etc. -- please contact:
kate at katesmithpromotions.com


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-------------------------------------------

This week's sponsor:  Russ Kassoff - ''SOMEWHERE'' (2006) - RHK JAZZ 

-------------------------------------------

''It goes without saying that FRANK SINATRA could have enlisted the services of any accompanist he wanted. The fact that he chose RUSS KASSOFF speaks volumes about Kassoff’s unequivocal artistry, which is splendidly showcased on SOMEWHERE'' (Jack Bowers-AAJ).  After almost 40 years as a professional musician, KASSOFF's first album as a leader features his serene beauty, intriguing style, and vivid concepts as an outstanding composer and gifted improviser. With MARTIN WIND (bass) and TIM HORNER (drums), ''SOMEWHERE is vibrant, compelling, and destined to become an essential component of collections that favor jazz trios'' (Paula Edelstein-AMG).  ''Performed with class and a fine touch'' (Marion McPartland), ''SOMEWHERE is a masterpiece'' (Bucky Pizzarelli). ''I loved the Kassoff CD. It's a beautiful recording. Russ is a hell of a good piano player.'' (Dave McKenna)
 
WITH A NEW RESPECT FOR THE MEANING OF ''4TH QUARTER'' 
FROM A RADIO PROGRAMMER'S PERSPECTIVE,
YOUR EMBRACE AND PERSONAL ACKNOWLEDGMENT OF ''SOMEWHERE'' DO ME GREAT HONOR.
Sincerely, Russ.
 
Available on-line:  www.cdbaby.com/kassoff and at Tower Records - Lincoln Center, NY
 
FOR FALL ITINERARY,  UPDATED BIO, PRESS RELEASE, PHOTOS and more, please visit www.russkassoff.com/somewhere
 
For more information, interviews, etc. -- please contact: kate at katesmithpromotions.com


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