[JPL] Computers are useless
Michael J Myers
jazznightly at yahoo.com
Sun Sep 10 06:33:42 EDT 2006
I Hear you , brother!
former host of "Jazz Nightly" on South Dakota Public Radio
--- Bob Rogers <rwsfin at hotmail.com> wrote:
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> "Computers are useless because all they give you are answers."
> Pablo Picasso
> Suppose I assert that the only acceptable way to present any
> form of
> artistic expression is to present it with artistic intentions.
> That is,
> present it in a manner aesthetically pleasing to the
> presenter, one who
> always feels perfectly free to lay it out as it plays, like
> a good jazz
> musician. How would that idea strike you? Unworkable?
> Self-indulgent? Naïve? Incorrect? How about Necessary?
> The notion today that one or two people in a radio station
> should compile a
> list of music that its okay to play and that that list will
> best represent
> the music and serve the listeners, is an outmoded idea and
> exactly the
> opposite of what needs to happen. If every member of your air
> staff is a
> knowledgeable and gifted presenter, centralizing the decision
> of what gets
> played is inherently inferior to the collective consciousness
> (including the
> moods, spells, notions, eccentricities and sudden urges) of an
> air staff.
> If you dont have a good air staff, maybe you should switch to
> a news/talk
> format. That way theres at least a chance that someone might
> say something
> Music radio was born when music was scarce. From the 1920s
> until quite
> recently, radio was a way to help mitigate that scarcity.
> Today, as people
> discover that they are able to hear almost any music they want
> when they
> want it, music is no longer scarce. With an iPod and a little
> effort most
> people can build their own music stream. Theres certainly
> less and less
> reason to spend time with a radio station thats not
> exceptionally good. By
> good, I mean unique, irreplaceable.
> I think that one of the fundamental survival skills for music
> radio is to
> provide unique, one-off sources of music that are as
> compelling as what
> listeners are doing for themselves, a valued option despite
> the fact that
> they may also roll their own. Music-based stations with
> centralized play
> lists and other tools of top-down management, are facing
> importance. They mistakenly assume that an optimum
> presentation of music is
> some kind of marketing science rather than an art, and that as
> such, music
> selection should be placed firmly in the hands of program
> professionals who act as gatekeepers or tastemakers. In the
> name of
> consistency, such stations offer a distillation of the views
> of those who
> are well-schooled in chart reading and adherence to whatever
> passes for
> programming status quo. But views are no substitute for
> vision and
> consistent is not a synonym for compelling.
> Another survival skill is to become cutting-edge adept at, and
> attentive to,
> your web presence and deft adaptation to other emerging
> platforms. If you
> live, it is by the grace of your role as a content provider.
> jazz radio wont cut it in that environment.
> You need to put on a hell of a show, actually a series of
> them. Thats the
> kind of consistency that really counts. To do that you need
> an air staff of
> knowledgeable and gifted presenters, people who already know
> what to play.
> Such people are not known to be particularly interested in
> whats on your
> list or what your view is of those eternal questions, What is
> jazz? and
> What are we to do? (Ruby, my dear)
> Thats why Im not interested in listening to anyone that I
> think would
> follow my play list, much less yours. I want crazy-brilliant,
> passionate people on the air, doing what they love to do,
> making it up as
> they go along, people who love playing music more than they
> love the radio,
> or for that matter, they mamas.
> Can I get a witness or something?
> Bob Rogers
> 2816 Barmettler Street
> Raleigh, NC 27607
> WSHA - www.wshafm.org
> Bouille & Rogers Consultants
> email: rwsfin at hotmail.com
> phone: (919) 413-4126
> This week's sponsor: Dare2 and Sunnyside Records
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