[JPL] Hello and a major query

Blaise Lantana blaise.lantana at riomail.maricopa.edu
Tue Jun 12 17:56:49 EDT 2007

Thank you for bringing this up Linda.  Here at KJZZ in Phoenix I am also
struggling to connect to younger listeners without alienating my regular
jazz lovers.  Being an NPR/Jazz station I have watched NPR making these
efforts in their news programs.  Now nothing can replace the American
songbook and I guess eventually Radiohead will be putting out a standards CD
like Rod Stewart.  I'm not sure what that means or does for us.  If you put
a list together would you please post it or send it to me?

Being a boomer I like the Beatles takes and Sting takes and  people often
have to tell me when someone is covering a 90s band, but I have a young
consultant I use which is a great help.  I like to mention that and play the
song because I know my Boomers in the audience have kids or grandkids who
say, "Hey that's a Radiohead tune" and that starts a conversation.  I say
any conversation about the music is good promo, as long as the integrity of
the music is in tact.   I still love the CD by Herbie, "A New Standard".
Maybe he needs to do a new "New Standard" 

As music stations, we are all struggling against the ipod and sat.radio and
the suits in my promo department tell me that interactive and local
connection is the key to staying alive.   I have a consistant special EVERY
weeknight at 9pm I do a show called the 9 O'Clock Special where I feature an
artist and their work over their career.  It doesn't take a lot of extra
time; I google a couple of bios and sometimes have an interview in the can
that I can excerpt a little something from.  It's always especially good
when I get a current interview on them about the new album or where they are
working as well, but just the music and a bit of history is good.  About
once a week my artist is local and has a CD party or gig coming up.   If an
artist is coming to town I'll do a show on them even if I can't get an
interview it's still a local connection and people will have more inside
info when they go to the gig.    I have heard Jim Wilke do this on his show
where he brings in artists who are playing in Seattle.   To do that in our
own town is even better for the local listener.  

My next move is to ask people to email me their favorite artist and if I
choose their artist for a 9 O'clock Special they will get a K-Jazz t-shirt
and I'll say " Joe Smith chose Diana Krall for tonight's 9 O'Clock Special"
It's a small thing hearing your name or your friend's name on the radio, but
it's an interactive step and helps people have that ownership of the station
that keeps them involved and listening.  Regular radio gives away $1,000 a
day or a cruise but I'm still hopeful that even a little something can help
make that connection and keep jazz on the radio.     

By the way the last show I did with drummer Lewis Nash is on our website at
www.kjzz.org .  That was a very hep groove because he grew up here and
played with a lot of the cats in town who are still here doing club dates
and concerts.  It's great fun to learn more about these happenin' players;
did you know that Lewis Nash besides being an A student and playing jazz in
an all star city band was captain of his high school football team?  I think
that bringing out the human aspects of the players' lives helps people
connect to the music.  It makes it more personal. 
The only difference between the web interviews and the on air one is that
all the music is shortened to 30secs for copywrite reasons.     

I'd like to hear your interactive and local ideas about radio.  

Blaise Lantana
Music Director
KJZZ Phoenix
Streaming at kjzz.org 

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-----Original Message-----
From: jazzproglist-bounces at jazzweek.com
[mailto:jazzproglist-bounces at jazzweek.com] On Behalf Of Linda Yohn
Sent: Tuesday, June 12, 2007 11:47 AM
To: jazzproglist at jazzweek.com
Subject: [JPL] Hello and a major query

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Hi everyone,

I apologize for not participating very much of late.  I have had a lot 
on my plate at WEMU.  But, I get the impression that is life for all 
of us as we work in this multi-tasking, multi-competition media age.

The question I am about to ask will show you how much I do not know 
about late '80s and '90s pop music, but it is a question I have to 
ask.  What do you think was the basic pop sound of that era and what 
jazz today recalls that sound?  We are trying very hard to attract new 
listeners to WEMU.  At this time, covers of The Beatles and Motown 
songs might not be attractive to someone who came up in 1988.  But, 
WEMU wants that person who came up in 1988 to listen to us for jazz.

We know that the BEST classics will always be attractive because of 
their timeless quality.  But, what jazz that is being recorded today 
might be sonically attractive to someone who is 35 or 40?

I'm willing to get flamed for this question, but I must ask it.  I ask 
it so that I can keep WEMU on the air as a jazz and primarily music 

Feel free to correspond off the list if you prefer.

Thanking Ed for continuing with the list, with the JazzWeek chart and 
thanking him for his great work with the JazzWeek summits.  
Remembering many of you fondly from those meetings.... 


Linda Yohn
WEMU Music Director
lyohn at emich.edu

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