[JPL] Hello and a major query in E-flat

Jae Sinnett jaejazz at yahoo.com
Thu Jun 14 13:10:27 EDT 2007


The issue is considerably more complicated than what most have talked about so far here. Truly. To try and simplify......it really comes down to what some feel is more closely related to what they are used to hearing. It's about the sound. The key for jazz programmers is to understand this. Ed mentioned Christian Scott......okay, consider that most younger listeners are use to hearing music played with straight eighth note rhythms. This is important to understand because it can change everything for your program.....good or bad. All music other than jazz is played this way and the majority of it has little or no improvisation. Now what would we play in jazz that can connect the dots so to speak? 
   
  As an example, from his record standpoint Christian's music is based on straight eighth note playing and much of it live is the same way BUT the connection is in the high level of improvisation that brings it close to jazz. That's the key. Another observation and I've had this discussion a couple nights ago with Steve Khan.....is how programmers relate to the "contemporary" guitar sound. So much of this is in the music that relates to the demographic Linda is speaking of. It's like the bastard child sound of "jazz." If folk want to bring in more younger listeners to your program.....incorporate more of this sound into your shows. What surrounds this sound is the key.   
   
  On our station there is an alternative rock show that precedes the jazz programming. About 40 percent of that audience stays into the jazz programming. That show has brought many to public radio that wouldn't never have listened. The same with my R&B program. I play a "transitional" piece coming out of his show and gradually go more in a jazz direction. A transitional piece would be lets say......something off the new Vital Information release or Will Bernard or Yellowjackets or Christian Scott. I sprinkle these tracks in throughout my program and its worked very well for me. Here we're looking at it solely in the artists context but it should be in how sound is interpreted and how it relates to a demographic. Then the final piece of this complex puzzle is to find that balance within the scope of your programming. It doesn't have to be one way or the other.......once this balance is achieved. 
   
  Jae Sinnett
   
   
    

Ed Trefzger <ed.trefzger at jazzweek.com> wrote:
  This Week's JPL Sponsor: The New JazzWeek

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Jim Wilke wrote:
> Wouldn't it be better to pay more attention to young musicians 
> producing new music that relates to an audience of their peers?
>
I think Jim just hit the nail on the head. I just saw Christian Scott 
play here last night; he's a fine example of what Jim is talking about, 
I think.

Ed
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