[JPL] Wynton/ ABC "This Week

Jae Sinnett jaejazz at yahoo.com
Mon Mar 5 12:32:12 EST 2007


>From my perspective we need folk....young and old......to have a reason to believe jazz is something worth their time to explore. In general what are the advantages of upgrading listening habits to a more creative and interesting level? It's not an issue from my point of view in just finding someone that can talk about jazz or a specific style of jazz but more so what's beautiful about embracing things that challenge our inherent way of thinking and listening habits? In general the listening habits of most people are terrible. When creative individuals talk about the creative process and happen to be jazz lovers, it's a perfect opportunity to bring it up in this context - if being interviewed - as that creativity could be related to jazz as an example.
   
  This is one of the things I admire most about Wynton......he goes beyond talking about jazz as solely music. What makes us better by listening to it? That said, there are others that can share their view about jazz....creative music.......such as jazz....and the process......to a wider audience. And of course this doesn't have to come from a marquee name that is usually associated with jazz. One of my points with this discussion on Wynton's over-exposure - is that I believe now most folk "hear" him - rather than truly "listen" to him. There is a major difference. 
   
  If we consider jazz as a highly creative art form then those that are creative artists in cross genres can articulate the rewards of going through this process and how it makes them better at whatever else they do. It's a way of thinking really. We've dumbed down so much of everything now and when you think about it jazz remains one of view clearly defined and significant artistic forms of creativity. Having someone high profile talking about this in high profile situations certainly helps but lets not underestimate what power we on this list have. There is a level of teaching required and information sharing. I've always talked about this and in my travels I hear many that aren't utilizing the mission of public radio to the full extent of it's purpose. Lets make our audiences believe this is something good and worth while to have in their lives and in turn they will share this info with their friends. Young folks need a reason to like something. Actually most folks
 do....young and old....but they need to be made to believe. Talking about "thinking"......this is what we need......new thinking. 
   
  Jae Sinnett    

Mark Rini <mark at groovmarketing.com> wrote:
  This Week's JPL Sponsor: SUMMIT RECORDS





Tom you might be right, but then again there are a ton of people in the public eye who claim to be jazz fans. While they might not be able to answer the technical questions, why do they need to? If drawing in more fans is the goal I’d think keeping the technical jargon to a minimum would be best. If not, it will most certainly scare off someone that is building an interest in the music, but is a bit intimidated by it.

It’s an interesting discussion, but instead of throwing around names for another spokesman (or woman), what I think needs to be done is to encourage as many people in main stream media to speak up for the music they claim to love. On this list, we’ve thrown around the names of jazz loving actors, athletes and journalists in the past. But when we happen to cross paths with these high profile people and the conversation turns to them digging this music, do we make sure to tell them that the music could use their advocacy and voice? If not, we probably should. 

Of course, Eastwood and Cosby have been huge supporters of the music, but there are many more fans in many different arenas out there who are in the public eye and are very influential. I believe Bobby Jackson spoke to Q-Tip from Tribe Called Qwest on the air about Jazz. 
The Beastie Boys have name dropped Eddie Harris in a song and sampled Jeremy Steig, Alphonse Mouzon, Ronnie Laws, Gene Harris, Idris Mohammad, and The Crusaders on their records before. Flea from the Red Hot Chili Peppers while once accepting an MTV award yelled in to the mic “go buy more Hank Mobley records” Mike Watt who is now the bassist for Iggy and The Stooges plays a A Love Supreme over the PA before all of his solo gigs and regularly plays jazz on his internet radio show.. Thurston Moore from Sonic Youth is a huge Sun Ra fan


Maurice Hogue said “What about someone Young” They are out there, we just need to encourage them to speak up. When I was living in Hollywood there was this young kid who lived down the hall from me. We ended up talking and found out he was trying to get in to acting and I told him I worked in the music industry w/ Jazz Artists. Come to find out he was very interested in Chet Baker and wanted to know all he could about him. This guy is now one of young Hollywood’s biggest actors


I don’t think we need a singular spokesman or woman
..we need a spokesarmy.

Mark


"is a mute question any way becuase there will NEVER be a
national spokesperson and we are so fragmented if we could have such we
could never agree. I guess the point of this is to get us to THINK. ALOHA
Tom"



Mark Rini
GROOV Marketing- Northwest 

1633 N. Sumner St.
Portland, OR 97217-3745
mark at groovmarketing.com 
877-476-6832 Ext. 1 
http://www.groovmarketing.com

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