eflash17 at comcast.net eflash17 at comcast.net
Mon Mar 5 20:14:16 EST 2007

Have any of you heard Wynton's jazz show on XM ??

I heard it once and it was like a 4th year jazz theory class.  He didn't even play songs all the way through.  Great that he featured classic artists that don't get much exposure nationally, but I think that the casual jazz fan, the type that would tune into the shows who post their playlists here, would rather listen to the music than be EDUCATED by Mr. Marsalis "America's Ambassador of Jazz".

If you make things complicated people tend to TUNE OUT.

 -------------- Original message ----------------------
From: "Blaise Lantana" <blaise.lantana at riomail.maricopa.edu>
> This Week's JPL Sponsor: SUMMIT RECORDS
> Whether you like him or not one thing that Wynton offers is name
> recognition.  Jazz has VERY few stars and even fewer if you count only the
> living.  Those of us already listening don't need a star to interest US, but
> if we want to draw new audience or fringe listeners to jazz Wynton's name
> has pull.  The larger world knows Wynton's name, and not so well that they
> are sick of him.  I for one am glad to use it to expand audience.  It's not
> about who is the best player, PR is a part of the equation.   
> When I ask listeners who tell me they listen all the time what artist they
> like, they rarely have an answer, "Oh, I don't know it very well, I'm not an
> expert I just like the music."
> Then I'll say well how about McCoy Tyner (no) Wynton Marsalis (oh Yeah)
> Dianne Reeves (no) Diana Krall (oh Yeah). 
> I know this is different in different markets, BH or Jae in that Carolina
> pocket would get a completely different response, but out here on the front
> lines I'm growing jazz fans and Wynton's name and face helps. 
> Blaise Lantana
> Music Director
> KJZZ Phoenix
> Streaming @ kjzz.org
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