eflash17 at comcast.net eflash17 at comcast.net
Tue Mar 6 13:34:21 EST 2007

Since you bring up Coltrane, was his music played extensively on the radio in his day ??  I guess I always thought that people were exposed through word of mouth about a particular recording or perhaps live shows if they lived in a city.

Being a relative youngster and not around back then, I don't really know.  I mean, did Kind of Blue gain exposure on the radio ?  Were there lots of jazz stations / programs in the 1950's & 1960's ??  

-------------- Original message -------------- 
From: OntheBeach at aol.com 

> This Week's JPL Sponsor: SUMMIT RECORDS 
> this is worth another read: 
> _ed.trefzger at jazzweek.com_ (mailto:ed.trefzger at jazzweek.com) WROTE 
> I'm as much a champion of anybody for jazz radio, but jazz radio by and 
> large has failed jazz in a big way. A top 50 chart makes it very plain 
> that we provide little exposure for the music. The top CD on the chart 
> each week ends up averaging fewer than four spins per week per station 
> -- really more like three -- and the No. 50 CD, less than one. 
> Chances are that the average jazz radio listener, listening 5-7 hours 
> per week, is not going to hear most CDs. 
> I used to be very optimistic that this was changing. Sadly, it's not. 
> If we continue down this path, jazz radio will go from being a small 
> part of exposing new music to completely irrelevant. 
> ------------------------------------------------------------------------------ 
> --------------------------------------------- 
> ED makes some excellent points, it took guts to come out and say what he 
> said: 
> Re-Read That Last Sentence....now ask yourselves honestly IF " it will..." 
> or it has...? 
> is a measure of jazz radio's relevancy reflected in the pausity of weekly 
> underwriting for this board? the weekly sponsorship is well within the reach of 
> just about any entity. 
> I too consider myself as much a champion of jazz radio as most (or at least i 
> did for many many years--including my five on the air). THINK about what ed 
> has stated here: 
> ---> A # 1 Jazz record averages 3 spins per station per week. Is it any 
> wonder we dont have Jazz Hit Records and new Jazz stars? [yes, there are always 
> new bright talents, i love 
> jason moran but is he a star? does anyone really get to hear his music via 
> the radio?] 
> Jazz hits equate to jazz stars. They can tour as legitimate attractions. 
> They keep the scene vibrant. It was always GOOD for the business. 3 spins per 
> week for a Number 1 record! do the math. how many in your audience can hear 2 
> or 3 tracks by this artist more than once or twice? if a listener tunes in 
> for 5 to 7 hours per week, they might go weeks without ever hearing a track you 
> play 3 times per week. 
> its a free country, everyone can make choices. jazz radio has unfortunately 
> chosen to run away from the record business on a certain level. and this is 
> not just about supporting the major labels [my favorite record of 2006 was the 
> Brian Lynch/Eddie Palmieri on ArtistShare]. 
> back in the day when jazz radio's impact was clearer, hits developed based on 
> enthusiasm 
> for something that stood out. the DJs at a station talked amongst 
> themselves, comparing notes on what they dug, what was ringing the phones etc. 
> those 
> now and again great ones got played on every shift. so a track or two got 5 to 
> six spins per day--sometimes more. 
> do you ever get calls every HOUR to play a certain tune? [it used to happen] 
> and lo and behold there were sales and on occasion a record company tried to 
> crossover a jazz record to other formats. some jazz albums contained multiple 
> hits and stayed in rotation for 6 months. wouldn't you want to milk a great 
> record? 
> in every generation there are the great ones. i wonder why some of the great 
> ones now are not household names? hmmm, kenny garrett? i can appreciate 
> trying to give deserving talent a shot--but 1 spin a week isnt giving anyone a 
> shot. 
> maybe im beating a dead horse. i've spoken about this for many many years. 
> broadcasters are communicators. how many stations organize meetings in their 
> city to facilitate communication among record stores, clubs, promoters, 
> journalists interested in moving the music forward? how many stations 
> communicate 
> with other jazz stations in their area, state or region to try and coordinate 
> events, tours, sponsorships ? 
> you can hire an independent promotion person for the same amount as you could 
> 25 years ago !...problem is the best among them cant deliver a fraction of 
> what they once could--because there is no such thing as heavy rotation. today 
> more than ever before, people are bombarded with information---heavy rotation 
> is what cuts through! 
> consider that record you give one spin per week to: if you had more hours in 
> the day, would you give it more spins?, give the next thing down its first 
> spin, or lean into a great record? 
> could john coltrane make it today as a new artist? 
> cooperation, communication and commitment. 
> there are many committed people--and still some great stations-- 
> cooperate. 
> Ricky Schultz 

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