[JPL] Under 40...

Karen Gentile jazzcat at ksjs.org
Thu Mar 8 16:15:11 EST 2007


Here's my take on getting the under 40 crowd involved with jazz:  When I had my show on KSJS, I used to train new KSJS students on the procedures.  Most of these students did not want to do jazz.  In fact, most of them did not know what jazz is.  They wanted to do one of the other formats that KSJS has (sub. rock, urban, electronic & Espaniol).  I try to tell them that the jazz format is a very easy format to do, especially with the long tracks, but they were bored by it.  I have to give kudos to Brad Stone to try to program to this audience, but they are not an easy bunch to convince.  I have mixed blues and electronic musics into my show every week.  I had to give up my show on KSJS due my my mom's illness.

This reminded me of what Wynton Marsalis told Jon Stewart on last night Daily Show.  When Wynton was young, his father took him to jazz shows.  Wynton thought that they were boring.  One day Ellis asked Wynton if he heard the music.  Wynton admitted that he didn't pay attention.  

Karen "Jazzcat" Gentile
KSJS

--- musicew736 at earthlink.net wrote:

From: "Music-EastWest" <musicew736 at earthlink.net>
To: "Jazz Programmers Mailing List" <jazzproglist at jazzweek.com>
Subject: [JPL] Under 40...
Date: Thu, 8 Mar 2007 08:56:04 -0800

This Week's JPL Sponsor: SUMMIT RECORDS


Andy...
In response to some of your comments...I could not agree more !! 

I also believe a lack of attention in hiring younger radio talent, under 40, especially in public radio needs to change.  Stations who program jazz,  should look at hiring younger staff if they choose to focus on reaching a wider audience.....

I admit I could be wrong about the age issue, relating to my previous experiences, but then again, I don't hear a lot of younger radio talents out there hosting jazz shows.  I think with Mike Adams and I, working with Jeff, are the exception, but they're needs to be more us that should be given that opportunity.  Heck, weren't we all young at some point in our lives?

I mentioned this 5 years ago with similar concerns. Most of the people I spoke to in my home town (San Francisco/Bay Area) at that time said no to new types of jazz because their afraid of losing their "old audience". They seem to have this fear of "new music", "new jazz"....Groups like: Jazza Nova, St. Germaine, New Jazz, Weekend Players etc.....

I have always been an advocate of "incorporating" younger "jazz" music with the new but no one seems to "get it" ....so, here we are in the state were in and I quite frankly, feel it's too late.  Most (not all) "programmers" would have to "change their way of thinking" "today" and that's just not going to happen. As "that generation" "dies off" so will Jazz and if "they" would just "open up" and put down their egos...jazz may have had hope.

For a lack of better description...jazz is now surviving (like it's own generation) in a "hospice" situation and the days are now numbered.  So, I guess it's up to "the younger generation" to "keep it alive" but I'm afraid we're way beyond that now.

Thank god for websites and the internet !!!

----- Original Message ----- 
From: "Andy Cook" <ajcook68 at yahoo.com>
To: <jazzproglist at jazzweek.com>
Sent: Thursday, March 08, 2007 8:27 AM
Subject: [JPL] Re: Jazz Radio / Listeners under 40

I also believe a lack of attention in hiring younger radio talent, under 40, especially in public radio needs to change.  Stations who program jazz,  should look at hiring younger staff if they choose to focus on reaching a wider audience.

I admit I could be wrong about the age issue, relating to my previous experiences, but then again, I don't hear a lot of younger radio talents out there hosting jazz shows.  I think with Mike Adams and I, working with Jeff, are the exception, but they're needs to be more us that should be given that opportunity.  Heck, weren't we all young at some point in our lives?

Andy Cook
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