[JPL] Younger people on the radio

Music-EastWest musicew736 at earthlink.net
Thu Mar 8 17:26:04 EST 2007


The problem is ...as one PD put it to me (5 years ago when I was pounding 
this issue) "We can't ' afford ' to lose our audience."  The young audience 
still live with mom & dad and don't have jobs to support non-profits.

I am 55 and I love the "new jazz" that's been coming out of Europe for quite 
some time now. Rachel Z ?? (I don't think so)

A few years (when you had the chance) did any of you give any attention to 
Herbie Hancock's cd "Future 2 Future" ???  Most of you didn't even know 
about it. Even though I was not "behind" this project (as a promoter)...I 
was trying to get any of you to check it out and got no response and those 
of you that did were totally against it. And here's "a name" you all know 
(??)

How many of you got behind DePhaz who did an excellent re-mix of Ella 
Fitzgerald singing "Lovechild"...(I prove my point)....

Back to the original topic on this post--I'm stuck like a dope with a > 
thing called hope, but I beleive that old dogs can learn new tricks.  > Not 
when they're dying

It is our survival. ....The "younger ones" (again, I'm 55 and "get it") 
aren't "exposed" to European jazz and they don't "get it" either. I don't 
consider "hip-hop" and some of the stuff they listen to as jazz but there is 
"electronica" jazz out there.... it does have a "distinct sound" and unless 
you've been "exposed" ....you don't know any better.

MEW


----- Original Message ----- 
From: "Linda Yohn" <lyohn at emich.edu>
To: <jazzproglist at jazzweek.com>
Sent: Thursday, March 08, 2007 2:08 PM
Subject: [JPL] Younger people on the radio


> This Week's JPL Sponsor: SUMMIT RECORDS
>
>
> Hello all,
>
> Hear, hear for Andy Cook's post on re-vitalizing jazz radio.  We have
> to develop a new talent pool in hosts!  We, of aging ears and
> attitudes must listen to what they have to say and what they might
> like us to play.
>
> I caught myself being "old" on the air the other day.  I played Tony
> DeSare.  Then, in my backtag I said "impressive young man".  Wrong
> thing for me to do.  Just shoulda said, "he's got it together", or
> something like that.  I can't afford to retire right now, so I've got
> to stay on the air or at my post at WEMU listening to new trends in
> music and getting them out to listeners.  I have to be in the momement
> for them.  Can't let on that I'm not hip.  Anyone who fits in to my
> demographic (55-ish) should watch out for this tendency to point out
> the youngness of an artist.  That ages the host.  Believe me, I'll
> never do that again.
>
> One thing I'm trying to impress upon WEMU hosts is that today's 30-
> something listener doesn't have the time to hear a dj shuffle through
> some papers to get information.  He or she wants professionalism at
> the same level as the music.  If we can present good music with
> inspired segues...and lots of it....with little rambling dj
> chatter....then we can make it with a younger listener who might be
> tempted to just stick with the Ipod, etc.  If an older host can't
> understand that, he or she will have to go. But, because we do know
> the music, we can improve on each piece with our segues.  A shuffle
> Ipod can't program with our heart and intelligence.  But, if a host
> can't keep up with the times and understand that listener preferences
> for the way radio announcers are perceived are changing, then there is
> room for new hosts who "get it".
>
> I'm reviewing an advance or Rachel Z's new CD "Dept. of Good & Evil".
> Excellent new music.  Modern, yet melodic.  I'm excited about Pete
> Levin's new disc, too!  Tony Levin is the bassist on both of them.
>
> Hey--while WEMU has a stream, if you can, listen in tomorrow (Friday)
> morning at 11AM ET.  Rachel Z. will be my guest and we'll premiere
> tracks from the new disc.  It's official release date is the 13th.
>
> Back to the original topic on this post--I'm stuck like a dope with a
> thing called hope, but I beleive that old dogs can learn new tricks.
> It is our survival.
>
> Linda
>
> Linda Yohn
> WEMU Music Director
> lyohn at emich.edu
> 734.487.2229
> www.wemu.org
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