Fw: [JPL] Younger people on the radio

Music-EastWest musicew736 at earthlink.net
Thu Mar 8 17:42:44 EST 2007


----- Original Message ----- 
From: "Music-EastWest" <musicew736 at earthlink.net>
To: "Jazz Programmers Mailing List" <jazzproglist at jazzweek.com>
Sent: Thursday, March 08, 2007 2:26 PM
Subject: Re: [JPL] Younger people on the radio


> The problem is ...as one PD put it to me (5 years ago when I was pounding 
> this issue) "We can't ' afford ' to lose our audience."  The young 
> audience still live with mom & dad and don't have jobs to support 
> non-profits.
>
> I am 55 and I love the "new jazz" that's been coming out of Europe for 
> quite some time now. Rachel Z ?? (I don't think so)
>
> A few years (when you had the chance) did any of you give any attention to 
> Herbie Hancock's cd "Future 2 Future" ???  Most of you didn't even know 
> about it. Even though I was not "behind" this project (as a promoter)...I 
> was trying to get any of you to check it out and got no response and those 
> of you that did were totally against it. And here's "a name" you all know 
> (??)
>
> How many of you got behind DePhaz who did an excellent re-mix of Ella 
> Fitzgerald singing "Lovechild"...(I prove my point)....
>
> Back to the original topic on this post--I'm stuck like a dope with a > 
> thing called hope, but I beleive that old dogs can learn new tricks.  > 
> Not when they're dying
>
> It is our survival. ....The "younger ones" (again, I'm 55 and "get it") 
> aren't "exposed" to European jazz and they don't "get it" either. I don't 
> consider "hip-hop" and some of the stuff they listen to as jazz but there 
> is "electronica" jazz out there.... it does have a "distinct sound" and 
> unless you've been "exposed" ....you don't know any better.
>
> MEW
>
>
> ----- Original Message ----- 
> From: "Linda Yohn" <lyohn at emich.edu>
> To: <jazzproglist at jazzweek.com>
> Sent: Thursday, March 08, 2007 2:08 PM
> Subject: [JPL] Younger people on the radio
>
>
>> This Week's JPL Sponsor: SUMMIT RECORDS
>>
>>
>> Hello all,
>>
>> Hear, hear for Andy Cook's post on re-vitalizing jazz radio.  We have
>> to develop a new talent pool in hosts!  We, of aging ears and
>> attitudes must listen to what they have to say and what they might
>> like us to play.
>>
>> I caught myself being "old" on the air the other day.  I played Tony
>> DeSare.  Then, in my backtag I said "impressive young man".  Wrong
>> thing for me to do.  Just shoulda said, "he's got it together", or
>> something like that.  I can't afford to retire right now, so I've got
>> to stay on the air or at my post at WEMU listening to new trends in
>> music and getting them out to listeners.  I have to be in the momement
>> for them.  Can't let on that I'm not hip.  Anyone who fits in to my
>> demographic (55-ish) should watch out for this tendency to point out
>> the youngness of an artist.  That ages the host.  Believe me, I'll
>> never do that again.
>>
>> One thing I'm trying to impress upon WEMU hosts is that today's 30-
>> something listener doesn't have the time to hear a dj shuffle through
>> some papers to get information.  He or she wants professionalism at
>> the same level as the music.  If we can present good music with
>> inspired segues...and lots of it....with little rambling dj
>> chatter....then we can make it with a younger listener who might be
>> tempted to just stick with the Ipod, etc.  If an older host can't
>> understand that, he or she will have to go. But, because we do know
>> the music, we can improve on each piece with our segues.  A shuffle
>> Ipod can't program with our heart and intelligence.  But, if a host
>> can't keep up with the times and understand that listener preferences
>> for the way radio announcers are perceived are changing, then there is
>> room for new hosts who "get it".
>>
>> I'm reviewing an advance or Rachel Z's new CD "Dept. of Good & Evil".
>> Excellent new music.  Modern, yet melodic.  I'm excited about Pete
>> Levin's new disc, too!  Tony Levin is the bassist on both of them.
>>
>> Hey--while WEMU has a stream, if you can, listen in tomorrow (Friday)
>> morning at 11AM ET.  Rachel Z. will be my guest and we'll premiere
>> tracks from the new disc.  It's official release date is the 13th.
>>
>> Back to the original topic on this post--I'm stuck like a dope with a
>> thing called hope, but I beleive that old dogs can learn new tricks.
>> It is our survival.
>>
>> Linda
>>
>> Linda Yohn
>> WEMU Music Director
>> lyohn at emich.edu
>> 734.487.2229
>> www.wemu.org
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