[JPL] Under 40...

louisx at verizon.net louisx at verizon.net
Thu Mar 8 18:12:10 EST 2007


Here I go again...You'll get the under-40 crowd if you don't disparage some 
of the people that are popular with them, like Norah Jones or Madeleine 
Peyroux or Diana Krall.  The entrance to "sophisticated" jazz has always 
been lined with more "pop" versions of it. Kids are smart, so you don't talk 
down to them but rather you gently lead them further into the huge world of 
jazz through the things that are familiar to them. I do it all the time with 
my teenage son, and it's amazing what gets through. He loves Evanescence, 
but when a good jazz tune comes on, he'll catch it because we've listened to 
and talked about all kinds of music. And at the risk of starting more Wynton 
rants, I've seen Wynton do the same thing at concerts he holds that are 
geared toward kids.  Music is supposed to fun, folks. Otherwise we'd be 
buying soundtracks of construction sites and airport traffic.



----- Original Message ----- 
From: "Derrick Lucas" <dnlbka at rit.edu>
To: "Jazz Programmers Mailing List" <jazzproglist at jazzweek.com>
Sent: Thursday, March 08, 2007 4:49 PM
Subject: RE: [JPL] Under 40...


This Week's JPL Sponsor: SUMMIT RECORDS


As a Generation X'er, I have a different slant on this

My station manager is 26, my previous SM was 27.

Not to mention that we have a great number of listeners in our audience
who are 30 and younger based on our last ratings.

After 9pm our average listening audience age shifts from 60 to 30.

The jocks that are on the air at our station range in ages from 69 to
19. Also I might add that at our Jazz Festival last year, drew close to
100,000 people. Not bad considering that our listening coverage area has
a little over 1 million people. I would say 1/2 of the audience at the
festival were folks under 40 and those who brought their kids, didn't
seem to mind being there.

Not to mention jazz should go where the kids are-myspace, facebook,
youtube etc. We can't afford to have people stumble and find jazz by
accident, we MUST aggressively seek them out because they are our
future, and the future is now.

True story: I got an instant message from a listener who wanted more
information on a Tubby Hayes track that I was playing. Assuming the
listener was a graveyard shift worker she told me that she was studying
for finals. She was a junior-in high school. Long story she now
volunteers with us at the station as a college freshman.

So as with food, presentation with passion and enthusiasm will get
people to eat your food I mean music.

Derrick Lucas
WGMC JAZZ 90.1
Rochester, NY

-----Original Message-----
From: jazzproglist-bounces at jazzweek.com
[mailto:jazzproglist-bounces at jazzweek.com] On Behalf Of Karen Gentile
Sent: Thursday, March 08, 2007 4:15 PM
To: Jazz Programmers Mailing List
Subject: Re: [JPL] Under 40...

This Week's JPL Sponsor: SUMMIT RECORDS


Here's my take on getting the under 40 crowd involved with jazz:  When I
had my show on KSJS, I used to train new KSJS students on the
procedures.  Most of these students did not want to do jazz.  In fact,
most of them did not know what jazz is.  They wanted to do one of the
other formats that KSJS has (sub. rock, urban, electronic & Espaniol).
I try to tell them that the jazz format is a very easy format to do,
especially with the long tracks, but they were bored by it.  I have to
give kudos to Brad Stone to try to program to this audience, but they
are not an easy bunch to convince.  I have mixed blues and electronic
musics into my show every week.  I had to give up my show on KSJS due my
my mom's illness.

This reminded me of what Wynton Marsalis told Jon Stewart on last night
Daily Show.  When Wynton was young, his father took him to jazz shows.
Wynton thought that they were boring.  One day Ellis asked Wynton if he
heard the music.  Wynton admitted that he didn't pay attention.

Karen "Jazzcat" Gentile
KSJS

--- musicew736 at earthlink.net wrote:

From: "Music-EastWest" <musicew736 at earthlink.net>
To: "Jazz Programmers Mailing List" <jazzproglist at jazzweek.com>
Subject: [JPL] Under 40...
Date: Thu, 8 Mar 2007 08:56:04 -0800

This Week's JPL Sponsor: SUMMIT RECORDS


Andy...
In response to some of your comments...I could not agree more !!

I also believe a lack of attention in hiring younger radio talent, under
40, especially in public radio needs to change.  Stations who program
jazz,  should look at hiring younger staff if they choose to focus on
reaching a wider audience.....

I admit I could be wrong about the age issue, relating to my previous
experiences, but then again, I don't hear a lot of younger radio talents
out there hosting jazz shows.  I think with Mike Adams and I, working
with Jeff, are the exception, but they're needs to be more us that
should be given that opportunity.  Heck, weren't we all young at some
point in our lives?

I mentioned this 5 years ago with similar concerns. Most of the people I
spoke to in my home town (San Francisco/Bay Area) at that time said no
to new types of jazz because their afraid of losing their "old
audience". They seem to have this fear of "new music", "new
jazz"....Groups like: Jazza Nova, St. Germaine, New Jazz, Weekend
Players etc.....

I have always been an advocate of "incorporating" younger "jazz" music
with the new but no one seems to "get it" ....so, here we are in the
state were in and I quite frankly, feel it's too late.  Most (not all)
"programmers" would have to "change their way of thinking" "today" and
that's just not going to happen. As "that generation" "dies off" so will
Jazz and if "they" would just "open up" and put down their egos...jazz
may have had hope.

For a lack of better description...jazz is now surviving (like it's own
generation) in a "hospice" situation and the days are now numbered.  So,
I guess it's up to "the younger generation" to "keep it alive" but I'm
afraid we're way beyond that now.

Thank god for websites and the internet !!!

----- Original Message ----- 
From: "Andy Cook" <ajcook68 at yahoo.com>
To: <jazzproglist at jazzweek.com>
Sent: Thursday, March 08, 2007 8:27 AM
Subject: [JPL] Re: Jazz Radio / Listeners under 40

I also believe a lack of attention in hiring younger radio talent, under
40, especially in public radio needs to change.  Stations who program
jazz,  should look at hiring younger staff if they choose to focus on
reaching a wider audience.

I admit I could be wrong about the age issue, relating to my previous
experiences, but then again, I don't hear a lot of younger radio talents
out there hosting jazz shows.  I think with Mike Adams and I, working
with Jeff, are the exception, but they're needs to be more us that
should be given that opportunity.  Heck, weren't we all young at some
point in our lives?

Andy Cook
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ON YOUR DESK THIS WEEK FROM SUMMIT RECORDS:

TED HOWE ''Love Song'':  The third release from Ted invites the listener
into a jazz time capsule of love songs.  And as fans and critics alike
found with ''Ellington'' and ''Elton Exposed'', Howe's virtuosic piano
style and arrangements lead straight to surprise.

Featuring the great jazz baritone Giacomo Gates and star of stage,
screen and television, Lainie Kazan on a couple of tunes, Ted Howe
delivers a beautiful recording of masterfully arranged standards (Arlen,
Van Heusen, Porter) and originals; a perfect mix of instrumentals and
vocals.  http://www.summitrecords.com/product.tmpl?SKU=477

BOB FLORENCE LIMITED EDITION ''Eternal Licks and Grooves'':  Featuring
Peter Erskine, Carl Saunders and Scott Whitfield, this all-star big band
offers the listener what they have come to expect from the
award-winning, legendary bandleader Bob Florence - Sensitive yet
powerful arrangements with a HUGE sound that will put you on the edge of
your seat.  Spectacular outing!

Includes ''Eternal Licks and Grooves'' commissioned by ASCAP and IAJE
honoring Count Basie and ''Appearing In Cleveland'' commissioned by the
LA Jazz Institute honoring Stan Kenton.
http://www.summitrecords.com/product.tmpl?SKU=478

Radio and print media promotion by Dr. Jazz, 800-955-4375,
drjazz at drjazz.com



To become a sponsor contact Devon Murphy
at devon at jazzweek.com / 866-453-6401 x3 or Ed Trefzger at
ed at jazzweek.com / 866-453-6401 x1.


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Send jazzproglist mailing list submissions to
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To subscribe or unsubscribe via the World Wide Web, visit
http://lists.jazzweek.com/mailman/listinfo/jazzproglist
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jazzproglist-request at jazzweek.com

You can reach the person managing the list at
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Delivered to: dnlbka at rit.edu
-------------------------------------------
This Week's Sponsor: SUMMIT RECORDS
-------------------------------------------

ON YOUR DESK THIS WEEK FROM SUMMIT RECORDS:

TED HOWE ''Love Song'':  The third release from Ted invites the listener 
into a jazz time capsule of love songs.  And as fans and critics alike found 
with ''Ellington'' and ''Elton Exposed'', Howe's virtuosic piano style and 
arrangements lead straight to surprise.

Featuring the great jazz baritone Giacomo Gates and star of stage, screen 
and television, Lainie Kazan on a couple of tunes, Ted Howe delivers a 
beautiful recording of masterfully arranged standards (Arlen, Van Heusen, 
Porter) and originals; a perfect mix of instrumentals and vocals. 
http://www.summitrecords.com/product.tmpl?SKUG7

BOB FLORENCE LIMITED EDITION ''Eternal Licks and Grooves'':  Featuring Peter 
Erskine, Carl Saunders and Scott Whitfield, this all-star big band offers 
the listener what they have come to expect from the award-winning, legendary 
bandleader Bob Florence - Sensitive yet powerful arrangements with a HUGE 
sound that will put you on the edge of your seat.  Spectacular outing!

Includes ''Eternal Licks and Grooves'' commissioned by ASCAP and IAJE 
honoring Count Basie and ''Appearing In Cleveland'' commissioned by the LA 
Jazz Institute honoring Stan Kenton. 
http://www.summitrecords.com/product.tmpl?SKUG8

Radio and print media promotion by Dr. Jazz, 800-955-4375, drjazz at drjazz.com



To become a sponsor contact Devon Murphy
at devon at jazzweek.com / 866-453-6401 x3 or Ed Trefzger at ed at jazzweek.com / 
866-453-6401 x1.


+++++++++++++++++++++++++++++++

Send jazzproglist mailing list submissions to
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To subscribe or unsubscribe via the World Wide Web, visit
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Delivered to: louisx at verizon.net




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