[JPL] AT&T blue room music Is Bringing New Orleans Jazz & Heritage Festival to a Computer Near You

Jazz Promo Services jazzpromo at earthlink.net
Fri May 4 11:14:59 EDT 2007


http://www.sys-con.com/read/371161.htm

AT&T blue room music Is Bringing New Orleans Jazz & Heritage Festival to a
Computer Near You

SAN ANTONIO, May 3 /PRNewswire-FirstCall/ -- It has never been so easy to
experience the Big Easy's biggest music event, thanks to AT&T blue room
music. AT&T Inc. today announced the details of the webcast of this year's
New Orleans Jazz & Heritage Festival presented by Shell.

"Over the years, millions of passionate music fans have traveled to the Big
Easy to experience the tradition of the New Orleans Jazz & Heritage
Festival. It is, quite simply, a music institution," said Dan York, head of
Content and Programming of AT&T Entertainment Services. "Now, for the first
time, we are able to extend that one of a kind experience to a much wider
audience through AT&T blue room music."

On May 5 and May 6, AT&T blue room music ( http://www.attblueroom.com/music
) will give fans access to the best of Jazz Fest 2007, combining archived
performances from the first weekend of the event with live performances from
the second weekend. Artists scheduled to appear on the AT&T blue room
webcast include Rod Stewart, Norah Jones, Bonnie Raitt, Galactic, Joss
Stone, John Mayer, ZZ Top and others. The schedule of performances is
available on the AT&T blue room music site. Webcasts start at 1 p.m. each
day and run through 7 p.m. ET.

Beginning now, fans can listen to blue room radio on the site, a 24-hour
streaming station featuring interviews and performances with past and
present Jazz Fest performers. Also new this year, visitors will have access
to exclusive blog reports straight from the festival through AT&T blue room
buzz. Following the Jazz Fest webcast, exclusive behind-the-scenes footage,
interviews with artists, and clips from the events and performances will be
available at http://www.attblueroom.com/music for all AT&T blue room
visitors.

"Having the opportunity to deliver the Jazz Fest experience is a great
indication of the impressive reputation that AT&T blue room is building,"
said Mikal Harn, vice president, AT&T Consumer Marketing. "Not only will
fans have access to production-quality webcasts of their favorite Jazz Fest
performances, but we are enhancing the overall experience with exclusives
like blue room radio and direct from the event reports through blue room
buzz."

AT&T blue room music is part of the AT&T blue room (
http://www.attblueroom.com/ ), which brings together gaming enthusiasts,
music fans, tailgaters and the Hollywood-minded through a single online
portal housing AT&T's exclusive sports, music, gaming and entertainment
content. Launched in October 2006, the new AT&T blue room gives fans access
to live performances, candid interviews, celebrity-athletes, and unedited
commentary on everything from music to politics to celebrities as part of a
strategic initiative to link the AT&T brand to premier communications and
entertainment experiences.

The blue room and its online channels have fueled the sales of the company's
core offerings -- high speed Internet, wireless, voice and video -- while
building affinity for the AT&T brand in the entertainment space.

In addition to Jazz Fest, the AT&T blue room music festival schedule will
include:

-- Bonnaroo Arts and Music Festival, Manchester, Tenn. - June 15 - 17, 2007
-- Lollapalooza, Chicago, Ill. - Aug. 3 - 5, 2007 -- Austin City Limits
Music Festival, Austin, Texas - Sept. 14 - 16, 2007 -- Vegoose, Las Vegas,
Nev. - Oct. 27 - 28, 2007

Festival lineups and specific details will be announced closer to each
event.

For the complete array of AT&T offerings, visit http://www.att.com/ .

Note: This AT&T release and other news announcements are available as part
of an RSS feed at http://www.att.com/rss .

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and
affiliates, AT&T operating companies, are the providers of AT&T services in
the United States and around the world. Among their offerings are the
world's most advanced IP-based business communications services and the
nation's leading wireless, high speed Internet access and voice services. In
domestic markets, AT&T is known for the directory publishing and advertising
sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and
the AT&T brand is licensed to innovators in such fields as communications
equipment. As part of its three-screen integration strategy, AT&T is
expanding its TV entertainment offerings. Additional information about AT&T
Inc. and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com/ .

AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more
information, please review this announcement in the AT&T newsroom at
http://www.att.com/newsroom .

AT&T Inc.
CONTACT: Tiffany Nels of AT&T Inc., +1-512-963-6357, tnels at attnews.us

Web site: http://www.attblueroom.com/music
http://www.attblueroom.com/
http://www.att.com/


© 2007 SYS-CON Media Inc.


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