[JPL] pledge drive
eric-jackson at comcast.net
Wed Oct 17 11:01:29 EDT 2007
Lazaro Vega wrote:
> Well, it stops me from crying! The phones can be deadsville during our
> 10 p.m. to 3 a.m. M-F time slot when jazz is on, though listeners who
> pledge during the day, or by mail before the on-air begins, often
> mention jazz programming with their contributions.
My show used to air from 7 pm - mid Monday through Thursday. We used to
do fundraising from 7 pm until 11 pm. Now my show starts at 8 pm but we
only do fundraising until 10 pm. After that we air a spot during each
break saying that we are fundraising and asking listeners to contribute.
That's true for all of the late night programs at WGBH, I think.
Mon - Thurs 8 pm - mid.
89.7 FM WGBH Boston
> One thing this "overall" philosophy has accomplished, for sure, is the
> average time spent listening to Blue Lake is something like 7.6 hours
> a day.
> That said, I do pay close attention to fundraising during jazz
> Saturday morning, and now, Sunday night. With jazz now on Sunday from
> 6 p.m. to 11 p.m. we find the phone ringing during that time for the
> first time in years; this will only be our third funder with that
> schedule and I'm hoping we've built more of a contributing audience
> for that time slot. The Saturday morning program HAS to do as well or
> better than the classical music and NPR news programming otherwise
> heard here during the day. So far, so good.
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