[JPL] Another station drops jazz and other music
drjazz at drjazz.com
Thu Aug 7 15:11:40 EDT 2008
WMUB (Miami U) in Ohio has just changed to an all news & info station,
and has moved all music to their HD channel. From their website:
*Why These Changes?
*As many of our listeners know, in the last 18 months WMUB has been the
subject of a major internal study from Miami University, chaired by
Journalism Program Chair Richard Campbell. The radio environment both
nationally and locally has seen rapid change during that time, but as
General Manager of WMUB I did not feel it was appropriate to institute
anything but very minor changes to our overall programming mix during
Now that review is over, and it is time for WMUB to move ahead. The
committee's recommendation of dynamic partnerships on and off campus has
challenged us to live up to our mission as never before:
* Miami's review affirmed WMUB's role as a public service radio
* We believe that commitment is best served by a full-time mix of
local and national news and information programming.
* By focusing our format, we believe we will increase our ability to
attract and retain new listeners as well as serve the great
majority of current listeners.
* This change thus orients us toward future growth in audience and
local fundraising capacity.
* The resources of the WMUB news room will build on the best of NPR
and now (for the first time) the BBC.
* Repeating Diane Rehm and Talk of the Nation reinforces the
centrality of our news and information format.
* The repeats give those who can't listen during the daytime the
chance to experience the depth of NPR's talk shows.
* The BBC World Service gives an international scope and perspective
unmatched by any other available source.
* Although other stations in the area carry some BBC also, we will
carry more hours, and at different times.
* The *HD2 Jazz channel* <http://www.wmub.org/HDradio/> and its
associated live web stream provide the appropriate vehicles for
presenting Mama Jazz to her audience as well as our overnight and
daytime jazz offerings.
* We will be able to provide further opportunities to work with
Miami students in a professional environment.
What can be done to stop this continuing trend by non-commercial stations?
Dr. Jazz Operations
Oak Park, MI 48237
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