[JPL] Starbucks and iTunes Bridging the Digital Divide

POWDERSPAM at aol.com POWDERSPAM at aol.com
Fri Feb 1 11:55:51 EST 2008


<<ITunes has quietly placed highly designed laminated cards in  6,000 
Starbucks locations to sell full-album downloads. It's the first time a  major 
digital retailer (iTunes) is selling downloads in a physical store  (Starbucks). The 
cards feature the album artwork and song selections. If the  experiment 
works, it could open the door to much greater consumer acceptance of  digital 
downloading.>>
 
"quietly" is  right. in the stores i've visited, these cards are not 
displayed prominently at  all. i'm not sure i understand why when a large chunk of 
their patronage is over  30 and could probably use more of a push in this 
direction since they're more  accustomed to a physical product than younger people. 
seeing a plastic card in a  discreet rack is not going to make someone 
especially think "music." 
-david



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