[JPL] Starbucks and iTunes Bridging the Digital Divide

POWDERSPAM at aol.com POWDERSPAM at aol.com
Fri Feb 1 11:55:51 EST 2008

<<ITunes has quietly placed highly designed laminated cards in  6,000 
Starbucks locations to sell full-album downloads. It's the first time a  major 
digital retailer (iTunes) is selling downloads in a physical store  (Starbucks). The 
cards feature the album artwork and song selections. If the  experiment 
works, it could open the door to much greater consumer acceptance of  digital 
"quietly" is  right. in the stores i've visited, these cards are not 
displayed prominently at  all. i'm not sure i understand why when a large chunk of 
their patronage is over  30 and could probably use more of a push in this 
direction since they're more  accustomed to a physical product than younger people. 
seeing a plastic card in a  discreet rack is not going to make someone 
especially think "music." 

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