[JPL] Using Facebook to reach a younger listeners

Jackson, Bobby Bobby.Jackson at ideastream.org
Tue Oct 7 16:35:04 EDT 2008


Hi Derrick,

Exactly how are you using Facebook and My Space to accomplish this?

Aloha,

Bobby

-----Original Message-----
From: jazzproglist-bounces at jazzweek.com
[mailto:jazzproglist-bounces at jazzweek.com] On Behalf Of Derrick Lucas
Sent: Tuesday, October 07, 2008 4:00 PM
To: jazzproglist at jazzweek.com
Subject: [JPL] Using Facebook to reach a younger listeners

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Hey gang,

A few months ago there was a thread about using Myspace and Facebook to
reach younger listeners.

So, I wanted to know if any of you have had any feedback. Our station
has seen a spike in younger listeners (18-34) since we have started
marketing ourselves on Facebook and their various jazz networks and
pages.

Even on my show, The Spectrum which is on Sunday nights after Desperate
Housewives,  I've seen my Internet #'s increase dramatically.

I usually would be lucky if 10 people were listening on online. Now
since
Facebook, that number has increased almost five fold and by judging by
my
calls and instant messages that I've been getting during the show, most
are high school or college age listeners.

So I was wondering if anyone else have noticed similar activity?

Cheers!
Derrick
++++++++++++++++++++++++++++++

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trumpet and flugelhorn performances have graced hundreds of albums by a
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