[JPL] Using Facebook to reach a younger listeners

Bobby Jackson ftapache1 at sbcglobal.net
Tue Oct 7 20:58:10 EDT 2008


Very Cool Derrick!!  It is a great idea!  Thanks for this!!!

Aloha,

Bobby


On Oct 7, 2008, at 6:16 PM, Derrick Lucas wrote:

> This week's sponsor:  MAMA RECORDS
>
> MAMA RECORDS presents modern-day jazz legend RANDY BRECKER...
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's  
> trumpet and flugelhorn performances have graced hundreds of albums  
> by a wide range of artists...It was time for another RB-Solo  
> recording that came from the soul....here it is.....BRECKER IS BACK  
> in a strong way with a Spectacular Melodic Latin Jazz recording:  
> ''RANDY IN BRASIL''
>
> National Promotion by Dr. Jazz, drjazz at drjazz.com
>
> READ MORE BELOW ....
>
> ++++++++++++++++++++++++++++++
>
>
>
> What we have been doing with Facebook for example has been this
>
> We created a page and then ask people to join our "group". Each  
> member in
> the group has a "wall" that allows anyone to post messages for all to
> see who is doing what or what they will be doing at any given time .
>
> Then to quote Wiki "Facebook users can join one or more networks,  
> organized
> by city, workplace, school, and region. These networks help users  
> connect
> with members of the same network. Users can also connect with friends,
> giving them access to their friends' profiles and can give a  
> "Status" which
> allows users to inform their friends of their whereabouts and  
> actions."
>
> So we try to find as many jazz related groups as possible and join  
> them
> then promote our station's shows.
>
> All of which is free.
>
> We also create "events" on Facebook and those "events" are seen by  
> anyone
> who is a part of your group or is a "friend" of yours
>
> Most folks who are under 30 communicate via a social networking  
> sites such
> as Facebook, or instant messaging or text messaging.
>
> For example, my four interns average age is 21, so I have to  
> communicate via
> those methods or they don't get the message at all.
>
> So that has been how we have been trying to target a younger audience.
>
> Cheers!
> Derrick
>
>
>
>
>
> On Tue, Oct 7, 2008 at 4:35 PM, Jackson, Bobby <Bobby.Jackson at ideastream.org
>> wrote:
>
>> This week's sponsor:  MAMA RECORDS
>>
>> MAMA RECORDS presents modern-day jazz legend RANDY BRECKER...
>> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
>> trumpet and flugelhorn performances have graced hundreds of albums  
>> by a wide
>> range of artists...It was time for another RB-Solo recording that  
>> came from
>> the soul....here it is.....BRECKER IS BACK in a strong way with a
>> Spectacular Melodic Latin Jazz recording: ''RANDY IN BRASIL''
>>
>> National Promotion by Dr. Jazz, drjazz at drjazz.com
>>
>> READ MORE BELOW ....
>>
>> ++++++++++++++++++++++++++++++
>>
>>
>>
>> Hi Derrick,
>>
>> Exactly how are you using Facebook and My Space to accomplish this?
>>
>> Aloha,
>>
>> Bobby
>>
>> -----Original Message-----
>> From: jazzproglist-bounces at jazzweek.com
>> [mailto:jazzproglist-bounces at jazzweek.com] On Behalf Of Derrick Lucas
>> Sent: Tuesday, October 07, 2008 4:00 PM
>> To: jazzproglist at jazzweek.com
>> Subject: [JPL] Using Facebook to reach a younger listeners
>>
>> This week's sponsor:  MAMA RECORDS
>>
>> MAMA RECORDS presents modern-day jazz legend RANDY BRECKER...
>> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
>> trumpet and flugelhorn performances have graced hundreds of albums  
>> by a
>> wide range of artists...It was time for another RB-Solo recording  
>> that
>> came from the soul....here it is.....BRECKER IS BACK in a strong way
>> with a Spectacular Melodic Latin Jazz recording: ''RANDY IN BRASIL''
>>
>> National Promotion by Dr. Jazz, drjazz at drjazz.com
>>
>> READ MORE BELOW ....
>>
>> ++++++++++++++++++++++++++++++
>>
>>
>>
>> Hey gang,
>>
>> A few months ago there was a thread about using Myspace and  
>> Facebook to
>> reach younger listeners.
>>
>> So, I wanted to know if any of you have had any feedback. Our station
>> has seen a spike in younger listeners (18-34) since we have started
>> marketing ourselves on Facebook and their various jazz networks and
>> pages.
>>
>> Even on my show, The Spectrum which is on Sunday nights after  
>> Desperate
>> Housewives,  I've seen my Internet #'s increase dramatically.
>>
>> I usually would be lucky if 10 people were listening on online. Now
>> since
>> Facebook, that number has increased almost five fold and by judging  
>> by
>> my
>> calls and instant messages that I've been getting during the show,  
>> most
>> are high school or college age listeners.
>>
>> So I was wondering if anyone else have noticed similar activity?
>>
>> Cheers!
>> Derrick
>> ++++++++++++++++++++++++++++++
>>
>> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
>> trumpet and flugelhorn performances have graced hundreds of albums  
>> by a
>> wide range of artists...It was time for another RB-Solo recording  
>> that
>> came from the soul....here it is.....BRECKER IS BACK in a strong way
>> with a Spectacular Melodic Latin Jazz recording: ''RANDY IN BRASIL''
>>
>> Produced by Ruria  Duprat in Brasil, ''RANDY IN BRASIL'' features  
>> such
>> well-known Brasilian musicians as Ricardo Silveira (guitar), Teco
>> Cardoso (saxes/flute), Paulo Calazans (keyboards), Sizao Machado  
>> (bass),
>> Robertinho Silva (drums), Da Lua and Joao  Parahyba  
>> (percussion) .... a
>> tasty Latin production.  Choosing the material from the files of  
>> Djavan,
>> Ivan Lins, Gilberto Gil and Joao Bosco, Randy includes two smokin'  
>> hot
>> originals for a tasty Latin production.  HOT!
>>
>> MAMA is also proud to give you the South Florida Jazz
>> Orchestra...Produced by JOHN FEDCHOCK and directed by CHUCK
>> BERGERON...with Special Guests KEVIN MAHOGANY, ARTURO SANDOVAL,  
>> NICOLE
>> YARLING, CHARLES PILLOW, and ED CALLE, .
>>
>> The  SOUTH FLORIDA JAZZ ORCHESTRA is a modern Big Band comprised of  
>> many
>> of the best Jazz and studio musicians, and Jazz educators in the
>> southeastern part of the United States. The band's eclectic  
>> repertoire
>> includes original compositions and new arrangements influenced by  
>> their
>> diverse musical experiences in the South Florida artistic  
>> community...it
>> also includes, ''off the record'', the highest note ARTURO has  
>> 'hit'...!
>>
>>
>> National Promotion by Dr. Jazz, drjazz at drjazz.com
>>
>> --
>>
>> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
>> List information:
>> http://lists.jazzweek.com/mailman/listinfo/jazzproglist
>> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
>> Sponsorship information: jplsponsor at jazzweek.com
>> ++++++++++++++++++++++++++++++
>>
>> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
>> trumpet and flugelhorn performances have graced hundreds of albums  
>> by a wide
>> range of artists...It was time for another RB-Solo recording that  
>> came from
>> the soul....here it is.....BRECKER IS BACK in a strong way with a
>> Spectacular Melodic Latin Jazz recording: ''RANDY IN BRASIL''
>>
>> Produced by Ruria  Duprat in Brasil, ''RANDY IN BRASIL'' features  
>> such
>> well-known Brasilian musicians as Ricardo Silveira (guitar), Teco  
>> Cardoso
>> (saxes/flute), Paulo Calazans (keyboards), Sizao Machado (bass),  
>> Robertinho
>> Silva (drums), Da Lua and Joao  Parahyba (percussion) .... a tasty  
>> Latin
>> production.  Choosing the material from the files of Djavan, Ivan  
>> Lins,
>> Gilberto Gil and Joao Bosco, Randy includes two smokin' hot  
>> originals for a
>> tasty Latin production.  HOT!
>>
>> MAMA is also proud to give you the South Florida Jazz  
>> Orchestra...Produced
>> by JOHN FEDCHOCK and directed by CHUCK BERGERON...with Special  
>> Guests KEVIN
>> MAHOGANY, ARTURO SANDOVAL, NICOLE YARLING, CHARLES PILLOW, and ED  
>> CALLE, .
>>
>> The  SOUTH FLORIDA JAZZ ORCHESTRA is a modern Big Band comprised of  
>> many of
>> the best Jazz and studio musicians, and Jazz educators in the  
>> southeastern
>> part of the United States. The band's eclectic repertoire includes  
>> original
>> compositions and new arrangements influenced by their diverse musical
>> experiences in the South Florida artistic community...it also  
>> includes,
>> ''off the record'', the highest note ARTURO has 'hit'...!
>>
>> National Promotion by Dr. Jazz, drjazz at drjazz.com
>>
>> --
>>
>> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
>> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
>> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
>> Sponsorship information: jplsponsor at jazzweek.com
>>
> ++++++++++++++++++++++++++++++
>
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's  
> trumpet and flugelhorn performances have graced hundreds of albums  
> by a wide range of artists...It was time for another RB-Solo  
> recording that came from the soul....here it is.....BRECKER IS BACK  
> in a strong way with a Spectacular Melodic Latin Jazz recording:  
> ''RANDY IN BRASIL''
>
> Produced by Ruria  Duprat in Brasil, ''RANDY IN BRASIL'' features  
> such well-known Brasilian musicians as Ricardo Silveira (guitar),  
> Teco Cardoso (saxes/flute), Paulo Calazans (keyboards), Sizao  
> Machado (bass), Robertinho Silva (drums), Da Lua and Joao  Parahyba  
> (percussion) .... a tasty Latin production.  Choosing the material  
> from the files of Djavan, Ivan Lins, Gilberto Gil and Joao Bosco,  
> Randy includes two smokin' hot originals for a tasty Latin  
> production.  HOT!
>
> MAMA is also proud to give you the South Florida Jazz  
> Orchestra...Produced by JOHN FEDCHOCK and directed by CHUCK  
> BERGERON...with Special Guests KEVIN MAHOGANY, ARTURO SANDOVAL,  
> NICOLE YARLING, CHARLES PILLOW, and ED CALLE, .
>
> The  SOUTH FLORIDA JAZZ ORCHESTRA is a modern Big Band comprised of  
> many of the best Jazz and studio musicians, and Jazz educators in  
> the southeastern part of the United States. The band's eclectic  
> repertoire includes original compositions and new arrangements  
> influenced by their diverse musical experiences in the South Florida  
> artistic community...it also includes, ''off the record'', the  
> highest note ARTURO has 'hit'...!
>
> National Promotion by Dr. Jazz, drjazz at drjazz.com
>
> --
>
> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
> Sponsorship information: jplsponsor at jazzweek.com



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