[JPL] Using Facebook to reach a younger listeners

eflash17 at comcast.net eflash17 at comcast.net
Wed Oct 8 11:26:15 EDT 2008


Hey Derrick & David, 

Can you post a link to your respective Facebook pages?  I'd like to see what one looks like.

Thanks, 

Flash

 -------------- Original message ----------------------
From: David Johnson <djohnso2001 at yahoo.com>
> This week's sponsor:  MAMA RECORDS
> 
> MAMA RECORDS presents modern-day jazz legend RANDY BRECKER... 
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's trumpet and 
> flugelhorn performances have graced hundreds of albums by a wide range of 
> artists...It was time for another RB-Solo recording that came from the 
> soul....here it is.....BRECKER IS BACK in a strong way with a Spectacular 
> Melodic Latin Jazz recording: ''RANDY IN BRASIL''
> 
> National Promotion by Dr. Jazz, drjazz at drjazz.com
> 
> READ MORE BELOW ....
> 
> ++++++++++++++++++++++++++++++
> 
> 
> 
> We've had very good luck with it for Night Lights--I've definitely seen a spike 
> in traffic that comes from the Facebook group page for the show, almost all of 
> it 18-34-year-olds.  We're going to try to utilize it even more, going forward.  
> 
> David Brent Johnson
> Night Lights/Afterglow
> WFIU-Bloomington, IN
> 
> --- On Tue, 10/7/08, Derrick Lucas <derrick at jazz901.org> wrote:
> From: Derrick Lucas <derrick at jazz901.org>
> Subject: [JPL] Using Facebook to reach a younger listeners
> To: jazzproglist at jazzweek.com
> Date: Tuesday, October 7, 2008, 12:59 PM
> 
> This week's sponsor:  MAMA RECORDS
> 
> MAMA RECORDS presents modern-day jazz legend RANDY BRECKER... 
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
> trumpet and flugelhorn performances have graced hundreds of albums by a wide
> range of artists...It was time for another RB-Solo recording that came from the
> soul....here it is.....BRECKER IS BACK in a strong way with a Spectacular
> Melodic Latin Jazz recording: ''RANDY IN BRASIL''
> 
> National Promotion by Dr. Jazz, drjazz at drjazz.com
> 
> READ MORE BELOW ....
> 
> ++++++++++++++++++++++++++++++
> 
> 
> 
> Hey gang,
> 
> A few months ago there was a thread about using Myspace and Facebook to
> reach younger listeners.
> 
> So, I wanted to know if any of you have had any feedback. Our station
> has seen a spike in younger listeners (18-34) since we have started
> marketing ourselves on Facebook and their various jazz networks and pages.
> 
> Even on my show, The Spectrum which is on Sunday nights after Desperate
> Housewives,  I've seen my Internet #'s increase dramatically.
> 
> I usually would be lucky if 10 people were listening on online. Now since
> Facebook, that number has increased almost five fold and by judging by my
> calls and instant messages that I've been getting during the show, most
> are high school or college age listeners.
> 
> So I was wondering if anyone else have noticed similar activity?
> 
> Cheers!
> Derrick
> ++++++++++++++++++++++++++++++
> 
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's
> trumpet and flugelhorn performances have graced hundreds of albums by a wide
> range of artists...It was time for another RB-Solo recording that came from the
> soul....here it is.....BRECKER IS BACK in a strong way with a Spectacular
> Melodic Latin Jazz recording: ''RANDY IN BRASIL''
> 
> Produced by Ruria  Duprat in Brasil, ''RANDY IN BRASIL''
> features such well-known Brasilian musicians as Ricardo Silveira (guitar), Teco
> Cardoso (saxes/flute), Paulo Calazans (keyboards), Sizao Machado (bass),
> Robertinho Silva (drums), Da Lua and Joao  Parahyba (percussion) .... a tasty
> Latin production.  Choosing the material from the files of Djavan, Ivan Lins,
> Gilberto Gil and Joao Bosco, Randy includes two smokin' hot originals for a
> tasty Latin production.  HOT!
> 
> MAMA is also proud to give you the South Florida Jazz Orchestra...Produced by
> JOHN FEDCHOCK and directed by CHUCK BERGERON...with Special Guests KEVIN
> MAHOGANY, ARTURO SANDOVAL, NICOLE YARLING, CHARLES PILLOW, and ED CALLE, .
>  
> The  SOUTH FLORIDA JAZZ ORCHESTRA is a modern Big Band comprised of many of the
> best Jazz and studio musicians, and Jazz educators in the southeastern part of
> the United States. The band's eclectic repertoire includes original
> compositions and new arrangements influenced by their diverse musical
> experiences in the South Florida artistic community...it also includes,
> ''off the record'', the highest note ARTURO has
> 'hit'...!  
> 
> National Promotion by Dr. Jazz, drjazz at drjazz.com
> 
> --
> 
> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
> Sponsorship information: jplsponsor at jazzweek.com
> 
> 
> 
>       
> ++++++++++++++++++++++++++++++
> 
> Shaping the sound of Jazz, R+B and Rock for decades, RANDY BRECKER's trumpet and 
> flugelhorn performances have graced hundreds of albums by a wide range of 
> artists...It was time for another RB-Solo recording that came from the 
> soul....here it is.....BRECKER IS BACK in a strong way with a Spectacular 
> Melodic Latin Jazz recording: ''RANDY IN BRASIL''
> 
> Produced by Ruria  Duprat in Brasil, ''RANDY IN BRASIL'' features such 
> well-known Brasilian musicians as Ricardo Silveira (guitar), Teco Cardoso 
> (saxes/flute), Paulo Calazans (keyboards), Sizao Machado (bass), Robertinho 
> Silva (drums), Da Lua and Joao  Parahyba (percussion) .... a tasty Latin 
> production.  Choosing the material from the files of Djavan, Ivan Lins, Gilberto 
> Gil and Joao Bosco, Randy includes two smokin' hot originals for a tasty Latin 
> production.  HOT!
> 
> MAMA is also proud to give you the South Florida Jazz Orchestra...Produced by 
> JOHN FEDCHOCK and directed by CHUCK BERGERON...with Special Guests KEVIN 
> MAHOGANY, ARTURO SANDOVAL, NICOLE YARLING, CHARLES PILLOW, and ED CALLE, .
>  
> The  SOUTH FLORIDA JAZZ ORCHESTRA is a modern Big Band comprised of many of the 
> best Jazz and studio musicians, and Jazz educators in the southeastern part of 
> the United States. The band's eclectic repertoire includes original compositions 
> and new arrangements influenced by their diverse musical experiences in the 
> South Florida artistic community...it also includes, ''off the record'', the 
> highest note ARTURO has 'hit'...!  
> 
> National Promotion by Dr. Jazz, drjazz at drjazz.com
> 
> --
> 
> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
> Sponsorship information: jplsponsor at jazzweek.com



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