[JPL] Frank Derrick ad

dick lapalm dlpjazz at thegrid.net
Thu Oct 23 14:12:47 EDT 2008


Replying to the Mike Schwartz comment regarding
the Frank Derrick ad, I wrote the copy and, indeed,
the opening "To anyone who really listens" was most
definitely meant to imply that there are those who
hear, but really don't listen.   Hearing is perceiving
sound.  Listening is being attentive.  Big difference,
Mike, big difference.

Dick LaPalm


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