[JPL] Programming guidelines

Doug Crane dcrane at comcast.net
Fri Sep 19 14:15:26 EDT 2008


You might want to check out www.walrusresearch.com.  They publish lots of studies about public radio.  Some concern fundraising, others music programming but all related to growing the public radio audience.  

In 2004 they published a study called "Core Values of Jazz Formats" dervied from a series of focus groups held in San Francisco, New York/Baltimore, Atlanta and Los Angeles.  It's downloadable as a *.pdf on their website.  Whether or not you agree with its findings or not it, there's much to think about found within.  

Doug Crane
dcrane at comcast.net
KUVO Denver 89.3 FM
Wednesdays 7-9 PM  
-------------- Original message -------------- 
From: jctrane at gmail.com 

> I have found the recent discussion of programming strategies very 
> interesting reading. That is, programming an hour of music using 
> 'formulas' such as X number of vocals, X number of classic 
> tunes/artist, etc. My question to all: What are the BASES for 
> developing these guidelines? 
> Is there any controlled research out there concerning the 
> 'effectiveness' of these formulas in terms of increased listenership, 
> decreased program tune-out, or other measureable criteria? Or are 
> programming folks using their own sensitivities (as listeners) in 
> structuring music sets? Understand, i am not attempting to belittle 
> programmers' artistic sensibilities and in fact, use my own experience 
> as a listener in structuring my show. Just wonderin'... 
> Gene Abkarian KRFC 

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