[JPL] Programming guidelines

jctrane at gmail.com jctrane at gmail.com
Fri Sep 19 15:18:35 EDT 2008

Thx, Doug...I have plowed thru' that data (i think it was last year).
However, I don't recall that it addressed my question SPECIFICALLY re
the 'best mix' for (non-artistic) factors.

On 9/19/08, Doug Crane <dcrane at comcast.net> wrote:
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> Gene:
> You might want to check out www.walrusresearch.com.  They publish lots of studies about public radio.  Some concern fundraising, others music programming but all related to growing the public radio audience.
> In 2004 they published a study called "Core Values of Jazz Formats" dervied from a series of focus groups held in San Francisco, New York/Baltimore, Atlanta and Los Angeles.  It's downloadable as a *.pdf on their website.  Whether or not you agree with its findings or not it, there's much to think about found within.
> Doug Crane
> dcrane at comcast.net
> KUVO Denver 89.3 FM
> Wednesdays 7-9 PM
> -------------- Original message --------------
> From: jctrane at gmail.com
> >
> > I have found the recent discussion of programming strategies very
> > interesting reading. That is, programming an hour of music using
> > 'formulas' such as X number of vocals, X number of classic
> > tunes/artist, etc. My question to all: What are the BASES for
> > developing these guidelines?
> > Is there any controlled research out there concerning the
> > 'effectiveness' of these formulas in terms of increased listenership,
> > decreased program tune-out, or other measureable criteria? Or are
> > programming folks using their own sensitivities (as listeners) in
> > structuring music sets? Understand, i am not attempting to belittle
> > programmers' artistic sensibilities and in fact, use my own experience
> > as a listener in structuring my show. Just wonderin'...
> > Gene Abkarian KRFC
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