[JPL] Time To Re-Think How We Do Radio

Jeff Turton jturton at comcast.net
Sat Jan 17 21:18:27 EST 2009

It's a big mountain to climb.  We have a lot of very smart people  
thinking about the problems and solutions.

Now it's time to sit back and enjoy the next couple of days as we head  
towards Tuesday and a new hope for the future. The hard work is ahead


On Jan 17, 2009, at 3:48 PM, Jae Sinnett wrote:

> Sponsored by: JazzWeek Summit 2009
>              http://summit.jazzweek.com/
> -----
> Yes Jeff, it is difficult and I appreciate you jumping in here.  
> Bobby and Toby as well. The food thing Jeff is off the chain. It's  
> been amazing for us as well. I literally get 30-60 emails a week  
> about my recipes at the beginning of my Sunday show and I'll get  
> maybe 2-5 per week for the jazz...BUT... they pledge like crazy for  
> the show.
> One thing we need to realize is that this affects all of us...or  
> will... and at the same time all of us can make a difference. The  
> music isn't hurting but the industry is. The scary part is that no  
> one is talking about it. There is a strange sense of complacency  
> with too many in jazz. We have to find a better way to reach people  
> and help them understand the music. How to do this from a radio  
> position is a good question but those that continue to say it's not  
> our job as programmers to teach our listeners about jazz aren't  
> thinking about the possibilities of that chair and how we could help  
> to make the situation better. My guess at some point is that some  
> may not have that job much longer if we don't do something about  
> it...particularly if you're in a smaller market.
> I can do things as a musician to get folks to understand jazz. I do  
> it all the time. I've figured out some ways to do it as a programmer  
> but the important point is that I'm thinking about it and now acting  
> on it. I think with me the first thing was simple...realizing that  
> more would tune in IF they understood the music. That's it...right  
> there. That thinking should go across the board. I've seen some  
> musicians and programmers play the music and act surprised that some  
> folks don't get it. I'm not surprised one bit. It's common  
> actually...even with many that do listen.
> You want a premium that will do well for your jazz fundraiser? Put  
> together an educational package that is specifically designed for  
> educating the public about the music. Actually I think record  
> companies should do it too. They will sell... probably more than the  
> records they release. Some may think it's a crazy idea but I'm  
> working on it here. Most of the industry I think is resolved to just  
> playing and releasing the music and then see what happens and hope  
> for the best. That's the mentality. We need more educational and  
> information tools to help bridge that gap of understanding...mis- 
> understanding. I guarantee you it will help with bringing more into  
> this music. This is in my view is what we need to be talking about  
> seriously.
> Jae Sinnett

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