Fwd: [JPL] Time To Re-Think How We Do Radio

Fredejazz at aol.com Fredejazz at aol.com
Sun Jan 18 01:23:52 EST 2009


hi Jae,  when I was coming up in NY in the mid 60s I listened to  Billy 
Taylor's show on WLIB & WNEW
am.  It was an education.  He announced all the players on each  cut, gave 
some background info, brief musical descriptions &  anecdotes.  He made it more 
interesting (but not excessively so) !   FJ
In a message dated 1/17/2009 3:49:37 P.M. Eastern Standard Time,  
jaejazz at yahoo.com writes:

Sponsored by: JazzWeek Summit 2009


Yes  Jeff, it is difficult and I appreciate you jumping in here. Bobby and 
Toby  as well. The food thing Jeff is off the chain. It's been amazing for us as 
 well. I literally get 30-60 emails a week about my recipes at the beginning  
of my Sunday show and I'll get maybe 2-5 per week for the jazz...BUT... they  
pledge like crazy for the show. 

One thing we need to realize is that  this affects all of us...or will... and 
at the same time all of us can make  a difference. The music isn't hurting 
but the industry is. The scary part is  that no one is talking about it. There 
is a strange sense of complacency  with too many in jazz. We have to find a 
better way to reach people and help  them understand the music. How to do this 
from a radio position is a good  question but those that continue to say it's 
not our job as programmers to  teach our listeners about jazz aren't thinking 
about the possibilities of  that chair and how we could help to make the 
situation better. My guess at  some point is that some may not have that job much 
longer if we don't do  something about it...particularly if you're in a smaller 

I  can do things as a musician to get folks to understand jazz. I do it all 
the  time. I've figured out some ways to do it as a programmer but the 
important  point is that I'm thinking about it and now acting on it. I think with me  
the first thing was simple...realizing that more would tune in IF they  
understood the music. That's it...right there. That thinking should go  across the 
board. I've seen some musicians and programmers play the music  and act 
surprised that some folks don't get it. I'm not surprised one bit.  It's common 
actually...even with many that do listen.

You want a  premium that will do well for your jazz fundraiser? Put together 
an  educational package that is specifically designed for educating the public 
 about the music. Actually I think record companies should do it too. They  
will sell... probably more than the records they release. Some may think  it's 
a crazy idea but I'm working on it here. Most of the industry I think  is 
resolved to just playing and releasing the music and then see what  happens and 
hope for the best. That's the mentality. We need more  educational and 
information tools to help bridge that gap of  understanding...mis-understanding. I 
guarantee you it will help with  bringing more into this music. This is in my view 
is what we need to be  talking about seriously.  

Jae Sinnett       

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