[JPL] announcing local events - Question

Tom Reney tr at wfcr.org
Sat Jul 18 15:32:29 EDT 2009

I announce local gigs routinely, and occasionally play CD's by locals.  But 
I can't be bothered with who contributes partly because I may get resentful 
of the cheapskates.  I will inquire of our Development Department about the 
giving histories of well-to-do listeners whom we may cultivate for higher 
giving levels, but no one else.  To anyone (musician or otherwise) who 
admits to me that they don't contribute, I make a firm and confident sales 
pitch, which is usually persuasive.  (Would that we could make a personal 
appeal to everyone of our 200,000 listeners!)  Where I try to be most 
discerning in terms of announcements is the type of venue, not the 
performer.  If the gig is background in a noisy restaurant, forget it, I'm 
not doing free advertising for the kitchen.  But if it's a place where 
people actually go to hear music, absolutely.

I could write a book on this one, including a couple of instances in which 
adhering to company standards has resulted in personal consequence, but I'll 
ask the question instead:  How many "enemies" have you created by refusing 
to play not ready-for-prime-time recordings?

Tom Reney

----- Original Message ----- 
From: "Jae Sinnett" <jaejazz at yahoo.com>
To: <jazzproglist at jazzweek.com>
Sent: Saturday, July 18, 2009 2:00 PM
Subject: [JPL] Regarding exposing young people to jazzp - Question

N.Y. -- Mark your calendar!


There is a lot of irony in these discussions...teaching kids about this 
music and making the future stronger. The future is now in many ways. Just 
as much emphasis as we put on teaching these students should also be applied 
towards adults.

I do have a question for programmers...how do you feel about mentioning 
local events on your show...like musicians gigs...from those that never give 
your station a dime when pledge time comes around? Just curious.

Jae Sinnett

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