[JPL] announcing local events (musicians please read!)

TradeSecrets/Mancuso's TradeSecrets at comcast.net
Sun Jul 19 15:10:23 EDT 2009

Tom, Jae, Susan et al -

It is very hard to decide when the musician ask for a gig announcement and
the jazz venue repeatedly puts their money elsewhere rather than
underwriting on the jazz station.

Having a local calendar where players post on the station website keeps it
local and focused on the station while keeping the on-air clean.
Announcements are just an invitation to visit the website for more info.
about all-things jazz in the XYZZ area.

Another way to bring musicians in is to invite them on to pitch during
pledge.  Our classical station does this very well. KMHD has done it
occasionally with good results.  I hope OPB, with their local-centric
approach, decides to use this for consistently.

This thread contains one of the panel topics I have a on list fo suggestions
for Brad for next years Summit 'Are jazz folks cheapskates?'

Good discussion!


Trade Secrets Consulting/KMHD
Portland, OR
> Message: 19
> Date: Sat, 18 Jul 2009 23:23:20 -0400
> From: "Susan Reeves" <susan at susanreeves.net>
> Subject: [JPL] announcing local events   (musicians please read!)
> To: jazzproglist at jazzweek.com
> Message-ID: <200907182323200468.02CCB0D6 at outgoing.verizon.net>
> Content-Type: text/plain; charset="ISO-8859-1"
> Tom, Jae, et al -
> I have very strong feelings about this.  My station has a policy to not
> announce anything unless it's a paid sponsorship, and we no longer have a
> local calendar, so announcing individual gigs are a moot point.  But
> regardless, I feel that all musicians should support the jazz stations since
> there is a correlation between having jazz on the local radio and having a
> presence in the community to get gigs.  And since the stations do keep the
> music in people's minds (the other area station here does actually have a
> calendar) and allow musicians to hear new music that we otherwise would not
> keep up on, it's essential to support it.  And if you get a gig mention,
> that's worth a pledge right there. Or an interview - Oh my! What's THAT worth!
> But there is a group of musicians who don't "get it", and I don't think they
> ever will. They feel that a specific thing isn't the way they would like it
> and thus withhold money, feeling that they are voting with their checkbooks
> (or state that as an excuse for being cheap).  Although I have many gripes as
> well, I recognize that some station is better than no station... and that
> there aren't huge sources to make up the gap.  And some feel too poor - but
> don't acknowledge this as being a cost of doing business, a responsibility.
> Twenty to fifty bucks - SOMEthing to acknowledge the relationship/ service.
> I actually came to the station some years ago as a general fundraiser
> volunteer, knowing that it was a mutual-support concept.  Then for a few years
> before I had my own show, I would help pitch on others' shows, and always put
> out a shout to other musicians to call in.  They didn't.
> This last fundraiser, however, I am happy to say that 2 musicians I work with
> actually pledged during my show. Progress!
> -Susan
> **Support Live Music**
> ****** ****** ******
> Susan Reeves
> PO Box 3047 
> Durham, NC   27715
> susan at susanreeves.net
> www.susanreeves.net
> Straight No Chaser - 88.9 fm - WSHAfm.org

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