[JPL] Sony promo

Toby Gleason toby_gleason at sbcglobal.net
Mon May 11 20:18:01 EDT 2009

I suspect it is a modern day equivalent of when record labels started  
putting"...retains ownership of this promotional product. Re-sale is  
prohibited." Sony is just trying to make it more difficult for a  
station to use the free goods as pledge incentives or gifts to  

We at KRCB are partaking of the giveaways and holding to the terms  
Sony requires. It is not much trouble to go through for free goods for  
giveaways, which help us to cement our listener loyalty.

Toby Gleason
Jazz Director
KRCB-FM, Santa Rosa

On May 11, 2009, at 5:00 PM, jazzproglist at jazzweek.com wrote:

> Is anyone else doing the Sony/Legacy giveaway.  It required contact  
> with
> someone NOT in programming to assure them that we are not pocketing  
> the
> product and are mentioning the sponsor. It also requests that we  
> confirm
> that we are not increasing airplay of the product to do the  
> giveaway.  Is
> this something from commercial radio?
> This causes some difficulty here at K-Jazz as other departments are  
> not
> inclined to spend their time dealing with programming issues when  
> they have
> their own jobs to do in development and management.  We don't have a
> promotions department and my Ops director already asked why we'd  
> bother to
> give away this product if he has to send them assurances; he doesn't  
> want
> us
> dealing with legal issues just for a CD giveaway.  I think it is a  
> great
> opportunity for our listeners, and a chance for us to giveaway  
> something
> wonderful, but this is an additional little problem.
> Could I please hear from other music directors who are doing this,  
> and if
> there are any experts in broadcasting laws I'd like to hear what this
> relates to.
> Thanks,
> Blaise Lantana
> Music Director
> KJZZ Phoenix
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