TomtheJazzman tomthejazzman at embarqmail.com
Wed Sep 2 09:57:57 EDT 2009

Interesting and not at all surprised at what the consultant suggested.  
Time will tell.

Maxx Myrick wrote:
> This week's sponsor: JazzWeek Summit
> *******************************************************
> Keep in mind, when the station  carries  MTSU sports during the "local" 7-pm slot  which they will feed to their sports network, there will be no jazz. 
> Our decision to change our daytime programming was a difficult but necessary
> move. The severe budget cuts to MTSU forced President McPhee to
> significantly reduce costs across the university. Soon after I became Dean
> of the College of Mass Communication, I consulted with John Egly, station
> director at that time, and we requested funding, which was granted, from the
> Provost's Office to hire a public radio consultant. The consultant visited
> campus, including WMOT, to conduct an independent review of the station. He
> was also asked to make specific recommendations regarding how we could make
> the station substantially less dependent on university funding, as President
> McPhee had mandated for both the station and Sidelines, the student
> newspaper. One of the consultant's recommendations was to change daytime
> programming to primarily public radio news/talk. As you are aware, around
> the country public radio stations with the Jazz format are having difficulty
> attracting sufficient listener support and fundraising because the audience
> for this format is simply too small. 
> According to the Arbitron ratings estimates, WMOT has a average listenership
> of only about 2,000 in a market with more than 1.3 million potential
> listeners. Direct University support for WMOT has been more than $500,000
> each year. That means each listener theoretically costs the university $250.
> The news/talk radio format has been shown to attract strong listener support
> and underwriting. This format is also very suitable to a university
> environment, in which there is a broad pool of experts on a wide variety of
> topics in which many radio listeners are interested. As a 100,000-watt
> public radio station, WMOT-FM has a mission to serve the whole community. 
> I felt it was very important for us, even if a programming change had to be
> made to keep the station viable, to continue to be "primarily" a jazz station.
> That's why (1) about 70% of the programming on our main signal will still be
> Jazz, and (2) our HD1 channel as well as our Internet stream will continue
> to offer Jazz programming 24 hours a day. WMOT will also continue to promote
> Jazz events and local Jazz organizations.  With the new programming, I envision WMOT featuring even more local artists, especially on weekends and during the early evening on
> weekdays. Also, many of our listeners already hear us online, and we expect
> HD radio to continue to grow. 
> I urge you to give our new programming a try before you decide to tune us
> out. Here's a sample daytime program schedule (subject to change):
> 5am	The Takeaway
> 6am	The Takeaway
> 7am	The Takeaway
> 8am	BBC News Hour
> 9am	Diane Rehm Show
> 10am	Diane Rehm Show
> 11am	Here and Now (PRI)
> 12pm	BBC Have your say
> 1pm	Talk of the Nation (NPR)
> 2pm	Talk of the Nation 
> 3pm	BBC News Hour
> 4pm	World Briefing (:00)
> 	World Business (:20)
> 	Outlook (:40) (Part of BBC News)
> 5pm	The World (PRI)
> 6pm	Here and Now repeat
> 7pm	Jazz Works or Local Jazz
> 8pm	Jazz Works or Local Jazz
> 9pm	Bob Parlocha
> 10pm	Bob Parlocha
> 11pm	Bob Parlocha
> 12-4	Bob Parlocha
> In addition to all of this exciting programming, WMOT will carry lots of
> local news -- much of it produced by students -- and features. As you know,
> under the Media Convergence Center proposal, WMOT will be the hub of the
> center, offering talented, advanced students the opportunity to work in a
> professional, converged environment. 
> Your feedback and expertise can assist us in ensuring that we continue to
> serve the Jazz community. 
> Roy L. Moore, Dean
> College of Mass Communication
> MTSU P.O. Box 51
> Middle Tennessee State University
> Murfreesboro, TN 37132
> Phone: (615) 898-5872
> Fax: (615) 898-5682
> E-mail: rlmoore at mtsu.edu
> Maxx Myrick
> President
> Myrick Media
> (615) 484-6437 - cell
> (212) 283-1481 - office
> http://www.myrickmedia.com
> "People, People, we got to get over, before we go under" - James Brown
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> Extra Early-Bird registration at $129 is open for the first 20 registrants. In addition, room rates at the newly-renovated Radisson Riverside start at $91 for single- or double-occupancy. We hope that by making the event  affordable, we can draw a greater number of participants. Hotel reservations are now open as well, with information at http://summit.jazzweek.com/
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