jazz at imaginaryrecords.com jazz at imaginaryrecords.com
Thu Sep 3 16:36:14 EDT 2009

I don't suppose the probably highly-paid "consultant" bothered to note that most of these programs are already broadcast in the market on one or the other of the signals from WPLN Nashville, did he?  And did anyone take into account the affect on cume from the overly frequent diversions from music to low-fidelity MTSU sports programming, especially during football season?  I know *I* tune out when that lovely phone-line feed replaces the stereo music!!!  And, I will be tuning out when these programs are on, as I already don't listen to them on WPLN.

How many months of jazz would the consultant's fee have paid for?

And I remain dubious as to the logic that concludes that if public radio isn't pulling good Arbitron numbers, that station has *failed* and needs to be changed.  That's commercial-radio thinking. 

Lloyd Townsend
Imaginary Records, Nashville
one of 2000....

-----Original Message-----
From: "Maxx Myrick" <myrickjazz at yahoo.com>
Sent: Wednesday, September 2, 2009 9:52am
To: jazzproglist at jazzweek.com
Subject: [JPL] WMOT News

This week's sponsor: JazzWeek Summit


Keep in mind, when the station  carries  MTSU sports during the "local" 7-pm slot  which they will feed to their sports network, there will be no jazz. 

Our decision to change our daytime programming was a difficult but necessary
move. The severe budget cuts to MTSU forced President McPhee to
significantly reduce costs across the university. Soon after I became Dean
of the College of Mass Communication, I consulted with John Egly, station
director at that time, and we requested funding, which was granted, from the
Provost's Office to hire a public radio consultant. The consultant visited
campus, including WMOT, to conduct an independent review of the station. He
was also asked to make specific recommendations regarding how we could make
the station substantially less dependent on university funding, as President
McPhee had mandated for both the station and Sidelines, the student
newspaper. One of the consultant's recommendations was to change daytime
programming to primarily public radio news/talk. As you are aware, around
the country public radio stations with the Jazz format are having difficulty
attracting sufficient listener support and fundraising because the audience
for this format is simply too small. 

According to the Arbitron ratings estimates, WMOT has a average listenership
of only about 2,000 in a market with more than 1.3 million potential
listeners. Direct University support for WMOT has been more than $500,000
each year. That means each listener theoretically costs the university $250.
The news/talk radio format has been shown to attract strong listener support
and underwriting. This format is also very suitable to a university
environment, in which there is a broad pool of experts on a wide variety of
topics in which many radio listeners are interested. As a 100,000-watt
public radio station, WMOT-FM has a mission to serve the whole community. 

I felt it was very important for us, even if a programming change had to be
made to keep the station viable, to continue to be "primarily" a jazz station.
That's why (1) about 70% of the programming on our main signal will still be
Jazz, and (2) our HD1 channel as well as our Internet stream will continue
to offer Jazz programming 24 hours a day. WMOT will also continue to promote
Jazz events and local Jazz organizations.  With the new programming, I envision WMOT featuring even more local artists, especially on weekends and during the early evening on
weekdays. Also, many of our listeners already hear us online, and we expect
HD radio to continue to grow. 

I urge you to give our new programming a try before you decide to tune us
out. Here's a sample daytime program schedule (subject to change):

5am	The Takeaway
6am	The Takeaway
7am	The Takeaway
8am	BBC News Hour
9am	Diane Rehm Show
10am	Diane Rehm Show
11am	Here and Now (PRI)
12pm	BBC Have your say
1pm	Talk of the Nation (NPR)
2pm	Talk of the Nation 
3pm	BBC News Hour
4pm	World Briefing (:00)
	World Business (:20)
	Outlook (:40) (Part of BBC News)
5pm	The World (PRI)
6pm	Here and Now repeat
7pm	Jazz Works or Local Jazz
8pm	Jazz Works or Local Jazz
9pm	Bob Parlocha
10pm	Bob Parlocha
11pm	Bob Parlocha
12-4	Bob Parlocha

In addition to all of this exciting programming, WMOT will carry lots of
local news -- much of it produced by students -- and features. As you know,
under the Media Convergence Center proposal, WMOT will be the hub of the
center, offering talented, advanced students the opportunity to work in a
professional, converged environment. 

Your feedback and expertise can assist us in ensuring that we continue to
serve the Jazz community. 

Roy L. Moore, Dean
College of Mass Communication
MTSU P.O. Box 51
Middle Tennessee State University
Murfreesboro, TN 37132
Phone: (615) 898-5872
Fax: (615) 898-5682
E-mail: rlmoore at mtsu.edu

Maxx Myrick


Myrick Media

(615) 484-6437 - cell

(212) 283-1481 - office


"People, People, we got to get over, before we go under" - James Brown


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Extra Early-Bird registration at $129 is open for the first 20 registrants. In addition, room rates at the newly-renovated Radisson Riverside start at $91 for single- or double-occupancy. We hope that by making the event  affordable, we can draw a greater number of participants. Hotel reservations are now open as well, with information at http://summit.jazzweek.com/


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