[JPL] RE: Average length of pledge drives at your station?
arturo at kuvo.org
Tue Apr 26 13:54:17 EDT 2011
Due to diminishing income from other sources such as underwriting and grant monies along with increased operations cost, jazz89KUVO/KVJZ has gone from 3 membership drives a year to 4 in addition to our customary "End of the Year-Gift Giving Days" We have also seen the average amount per pledge decrease-even by long time major donors- a sign of the current economy. Many of our long term underwriters have also reduced the amount of dollars spent preferring increased in-kind donations or trade agreements.
Late Feb/early Mar 12 days Thurs to the second Monday
Late Apr/early May 8 days Thursday to the following Friday
Late Sept/early Oct 12 days Thurs to the 2nd Monday
"End of the Year Gift Giving Days"
2nd week of December-last chance for tax deduction theme 4 days Fri to Monday
For the past 3 years we have added
Late July 4 days Friday to Monday
All Drives are preceded by Web Wednesday, also used on occasion throughout the year
The Oasis In The City, The Front Range and the High Country!
jazz89KUVO 89.3FM DENVER, 89.7FM BRECKENRIDGE, KVJZ 88.5FM VAIL
Colorado's First HD FM Radio Station
Celebrating 16 Years of Live Performances!
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