Re: [JPL] Average length of pledge drives at your station?
rcruz at hawaiipublicradio.org
Tue Apr 26 13:52:00 EDT 2011
Here at Hawaii Public Radio we offer two streams. We have drives twice a year. Our recently concluded drive made its goal of $831K + in 9 days. A tribute to our programming and how we do our business.
We are seeing gradual growth in our membership while our numbers indicate that only 8 out of 100 listeners are members.
We are in the process of getting statewide coverage on both streams which should (hopefully) increase our membership.
Not too shabby for a station in the middle of the Pacific.
Hope this is the info you needed.
Asst. Director of Operations
Hawaii Public Radio
From: Ed Trefzger [mailto:ed.trefzger at jazzweek.com]
To: JPL List [mailto:jazzproglist at jazzweek.com]
Sent: Mon, 25 Apr 2011 17:21:32 -1000
Subject: [JPL] Average length of pledge drives at your station?
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What is the typical or average length of pledge drives/membership campaigns at your station? A week, a few days?
Second question: how many times a year do you do them?
We've seen some success stories on the list in the past. I'm interested in a wider range of responses. I've heard some stations need only for a few days while others go on for weeks and weeks.
If there's interest, I'd like to follow up with a more in-depth study and see if we can do some benchmarking on the topic and perhaps share some best practices and/or things to avoid.
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