[JPL] Advice again

Tom Mallison tomthejazzman at embarqmail.com
Wed Apr 27 14:54:50 EDT 2011


What is your station management doing to attract new listeners other 
than passing along the task to you?

On 4/27/2011 2:34 PM, Linda Yohn wrote:
> This week's sponsor:
>
> UNDERGROUND Lisa Hilton/piano, Nasheet Waits/drums, Larry Grenadier/bass, J.D. Allen/tenor sax
>
> UNDERGROUND continues at jazz radio this week with over 100+ stations around the country now playing the disc after just two weeks, showcasing a great start.  WRTI/PA, WICN/MA, KTSU/TX and WGMC/NY are among many with strong support on UNDERGROUND. Hilton continues her tour April 28 in Los Angeles, and  May 25 in Hollywood, CA.    "Wildly ear opening, Hilton is fully in touch with some universal vibe that lifts this session up and away.  Hot stuff." Midwest Record  "A strikingly original voice on the piano". JazzChicago.net
>
> http://www.LisaHiltonMusic.com
>
> http://www.youtube.com/watch?v=iAgHMPe9gew
>
> ---
>
> Hello friends,
>
> I'm back again asking for advice on jazz to appeal to younger listeners.
>
> I've been told to make the sound of WEMU more appealing to new jazz listeners or look for another gig.
>
> Smooth is NOT the way we want to go.
>
> Is it singers?
>
> Is it eliminating all recordings made before 1990?
>
> Is it more blues and world music?
>
> Is it more melody and less aggressive improvisation?  Is it the reverse of that question?
>
> (Note - I've been requested to eliminate long, screaming solos from the mix.)
>
> What is working for you?  How are you attracting and keeping listeners in their 30s?
>
> Feel free to answer me off list if you like.
>
> Hope to see many of you in June at The JazzWeek Summit.
>
> Thanks a lot.
>
> Linda
>
> Linda Yohn
> WEMU Music Director
> lyohn at emich.edu
> 734-487-2229
> www.wemu.org
>
>
>
> --
>
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