[JPL] WMOT Programming Changes/Pledging

Bobby Jackson ftapache1 at sbcglobal.net
Tue Feb 8 11:05:48 EST 2011


Right on Jae...

Bobby Jackson
THE JAZZ MIND
ftapache1 at sbcglobal.net



On Feb 8, 2011, at 11:00 AM, Jae Sinnett wrote:

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> 
> 
> Tom, your post made me think about pledge method and why I believe many jazz 
> programs are hurting or disappearing. Not referring to WMOT here because I 
> haven't heard them. In most of the cases it ultimately comes down to the money 
> raised or not...during the drives. Obviously if the music was killin with 
> pledges most management wouldn't want to get rid of the music. Before I explain 
> what I'm referring to...some brief info on my show here on WHRV FM in Norfolk. 
> My show airs Sunday afternoons and Mon-Thurs from 9PM-1AM. This is so you can 
> see the time frame I'm pledging and and as you can see... certainly not the best 
> hours for pledging. My show has consistently raised either the most money or 
> second to ATC or Morning Edition for the past 15 years...after I made some 
> adjustments. Morning Edition beat jazz this past fall by $350. Now consider the 
> audience size difference. Jazz can't compare to that in terms of numbers of 
> people listening but why is it raising as much money or more? ONE of the main 
> reasons is what I ask for. 
> 
> I've listened to many stations over the years pledging. I'm talking about the 
> stations I've heard..online or when I'm touring. I tune in to listen to see what 
> others are doing. One thing I notice several stations doing is asking for the 
> "basic" pledge amount. We all have different levels of support. Our basic level 
> is $48. I hear jazz programs relentlessly asking for basic membership and when 
> the drive is slow it gets worse. I think that is one of the damaging things 
> for a jazz show to do during the drives. In a two week fundraiser you might hear 
> me ask for basic membership twice during the entire drive. There is a lot of 
> truth in you get what you ask for....more than three times. How you ask is also 
> important. It's true. My show has the highest per pledge amount because that's 
> what I focus on asking for. Also the highest number of high end contributors and 
> the highest number of credit card pledges...98%. Our alternative music 
> guy...hosts a show preceding mine...asked how did I raise so much money. I told 
> him it's what you focus on asking for. He focused on basic membership or the $65 
> pledges and that's exactly what he got. He told me that "rock folks don't have 
> that kind of money." Really? I told him you won't know until you ask. He started 
> asking and now he's getting close to jazz numbers and I'm sure will soon pass 
> me. His audience size is huge. 
> 
> 
> It's a simple fundamental change many stations could make that I guarantee would 
> help them. 
> 
> 
> Jae Sinnett
> WHRV FM
> Norfolk, VA 
> 
> 
> 
> ----- Original Message ----
> From: Tom Mallison <tomthejazzman at embarqmail.com>
> To: jazzproglist at jazzweek.com
> Sent: Tue, February 8, 2011 10:25:23 AM
> Subject: [JPL] WMOT Programming Changes
> 
> **** Follow us at twitter.com/jazzweek ****
> 
> 
> The Jazz Audience is younger than the Classical Audience so maybe they will out 
> live them and help get Jazz Programming back up in hours.  Overnights with a 
> syndicated program is not my idea of being proactive with Jazz Programming as a 
> station.  It will be hours but I doubt it will provide revenue so it will just 
> contribute to the notion that Jazz does not produce PLEDGES.  Their Fund Drives 
> during the next few years will be very important to both Classical and Jazz 
> listeners.  Of course this is just one opinion on the subject but I can not 
> stand my and not share my thoughts.  ALOHA  Tom
> 
> On 2/8/2011 10:19 AM, Lloyd Townsend, Jr. wrote:
>> **** Follow us at twitter.com/jazzweek ****
>> 
>> 
>> Greg:
>> 
>> I do appreciate all you've done for Tennessee jazz over the years!  But you're 
>> just sugarcoating the bad news for Tennessee jazz musicians, aren't you?
>> 
>> 25% of 96 hours a week is only 24 hours of locally-produced jazz programming -- 
>> and maybe 3-4 hours of that will go to spinning local artists' CDs.  Hardly 
>> enough to expose more than the already well-known artists in the area, not to 
>> mention the new artists from the rest of the world.
>> 
>> Though maybe now the local classical groups will get some airtime...
>> 
>> Lloyd
>> 
>> 
>> 
>> 
>> On Feb 8, 2011, at 8:24 AM, <ghunt at mtsu.edu> wrote:
>>> 
>>> 
>>> 
>>> Hi gang!
>>> Our administrators have actually saved a good chunk of the week for jazz.  
>>> WMOT's broadcast week consists of 30 hours of classical (local & syndicated); 40 
>>> hours of news (NPR, PRI and the like); a few public affairs hours; and 96 hours 
>>> of jazz (25% of it locally produced, plus Bob Parlocha & other syndicated 
>>> programs).
>>> 
>>> Though I wouldn't actually consider WMOT to have "gone classical", I can sure 
>>> understand that perception by those who've enjoyed & supported near wall-to-wall 
>>> jazz on 'MOT for decades - and yes, it hurts me, too.
>>> 
>>> greg-WMOT
>> 
>> 
>>> ---- Original message ----
>>>> 
>>>> On Mon, Feb 7, 2011 at 7:50 PM, Lloyd Townsend, Jr. <
>>>> jazz at imaginaryrecords.com> wrote:
>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> With only a few days' notice, WMOT Murfreesboro/Nashville, for 30+ years a
>>>>> full-time jazz broadcaster (recently, they'd added a few hours of news/talk
>>>>> morning and evening drive) has dropped daytime jazz programming and gone
>>>>> classical.  They'll keep a couple hours a day of locally-programmed jazz,
>>>>> and Bob Parlocha overnights.
>>>>> 
>>>>> "...to fill the void of daytime classical music on traditional FM in Middle
>>>>> Tennessee..." is the excuse/reason they came up with -- so I guess we can
>>>>> "blame" local NPR affiliate WPLN for their dastardly dumping of daytime
>>>>> classical programming last year in favor of news/talk for WMOT's decision.
>>>>> 
>>>>> Middle Tennessee's jazz community is in shock, and will be in mourning for
>>>>> a long time to come.
>>>>> 
>>>>> 
>>>>> Lloyd Townsend
>>>>> Prop., Imaginary Records
>>>>> Nashville, TN
>>>>> 
>>>>> 
>> 
>> 
>> 
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