[JPL] Promotion people, a rant

Robert Rusch rdr at cadencebuilding.com
Tue Nov 15 18:18:57 EST 2011


You say they should be outed 
But you don't name names
Cheers rdr

Sent from my iPad

On Nov 15, 2011, at 6:01 PM, onthebeach at aol.com wrote:

> 
> allow me to weigh in, and quote Peter Drucker to begin: 
> "The aim of marketing is to know and understand the customer 
>  so well the product or service fits him and sells itself." 
> this also includes understanding, as matthias points out, that not every release is going to work
> for every station...or any station perhaps.
> 
> 
> this dovetails in to something i alluded to recently:  THERE ARE SOME WEAK-ASS promotion people out there,
> bordering on "thieves".  some with rather popular, high-profiles.  record promotion can be augmented 
> with email but nothing replaces speaking with the other person.  and a promotion person provides a service
> for which their client pays them.  while the client must understand there can be no guarantees regarding success,
> at minimum, the promoter must respect their client and the money...they must earn the money by 
> MAKING REAL EFFORT AND BY COMMUNICATING (PROVIDING FEEDBACK) TO THE CLIENT.    
> 
> 
> i recently had a consulting client who couldnt connect with my recommended promoter.  the way this artist was treated
> borders on RIPPED OFF: no meaningful feedback, no quotes, no track information.  shakey, inconsistent tracking sheets
> that to a professional eye looked made up.  even worse? this promoter wouldnt take phone calls and essentially blew off 
> the client's request via email and gave the absolute minimal answer when and if they responded.
> 
> 
> this particular artist gave the promoter something to work with: a track record with some upper half of the chart titles;
> some notable guest artists, some really solid music compatible with jazz radio AND was already bubbling under the chart!
> (oh yeah and the  had titles and times in all the right places).
> 
> 
> this promoter so lacked professionalism and respect for this client THEY SHOULD BE OUTED!  every promoter must understand
> what they take on, and importantly the CO$T$ to the artist.  they commit a couple grand to pay you + the cost of sample CDs, 
> mailers and postage.  times are tough for everybody.  if an artist delivers a project that is embraced by dozens of reporters, 
> at the minimum they deserve to know what tracks are getting spun and they should walk away from the campaign with at least
> a couple of notable quotes to add to their press kit, web site, social networks etc.
> 
> 
> i wish i could wave a magic wand and BANISH the few miserly greedy promoters.  the good guys and gals would have a little more pie to share and would be doing ok. if you are a service provider, the client always comes first!
> 
> 
> bright moments,
> ricky schultz 
> www.jazzconsultant.com
> 
> 
> 
> 
> 
> 
> 
> 
> -----Original Message-----
> From: Bobby Jackson <ftapache1 at sbcglobal.net>
> To: jazzproglist <jazzproglist at jazzweek.com>
> Sent: Tue, Nov 15, 2011 3:24 am
> Subject: Re: [JPL] Promotion people
> 
> 
> 
> The answer is simple Matthias......  They are doing their job.  Do your job.
> 
> Bobby Jackson
> THE JAZZ MIND
> www.thejazzmind.com
> ftapache1 at sbcglobal.net
> cell: 216.288.4422
> home: 216.281.3936
> 
> 
> 
> 
> On Nov 15, 2011, at 10:27 AM, Matthias Kirsch wrote:
> 
>> 
>> Why is it that some promotion people simply won't accept the fact that the
>> artist they are representing
>> is simply not suuitable or not good enough?
>> I'm exchanging emails here for a couple of hours from someone in Brooklyn
>> representing a Russian vocalist
>> who I think is simply very far below average....
>> 
>> 
>> 
>> Matthias
>> 
>> Matthias Kirsch
>> Head of Music
>> JazzRadio 106.8 Berlin and www.jazzradio.net
>> 
>> 
>> --
>> 
>> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
>> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
>> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
>> Sponsorship information: jplsponsor at jazzweek.com
> 
> 
> 
> --
> 
> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
> Sponsorship information: jplsponsor at jazzweek.com
> 
> 
> 
> 
> --
> 
> Jazz Programmers' Mailing List: jazzproglist at jazzweek.com
> List information: http://lists.jazzweek.com/mailman/listinfo/jazzproglist
> List archive: http://lists.jazzweek.com/pipermail/jazzproglist/
> Sponsorship information: jplsponsor at jazzweek.com


More information about the jazzproglist mailing list